000			01255nam a2200253 i 4500
003			MIUC
005			20181109112445.0
008			990909s2000 mau 001 | eng
020			_a978034911346
040			_aMIUC _beng _cMIUC
082	0		_a302
100	1		_9114 _aGladwell, Malcolm, _d1963-
245	1	4	_aThe tipping point : _bhow little things can make a big difference / _cMalcolm Gladwell.
260			_aLondon : _bAbacus, _cc2000.
300			_a279 p. ; _c21 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- Ch. 1. The three rules of epidemics -- Ch. 2. The law of the few: connectors, mavens, and salesmen Ch. 3. The stickiness factor: Sesame street, Blue’s clues, and the educational virus
520			_aOffers an analysis of the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.
650		0	_aSocial psychology _9115
650		0	_9116 _aContagion (Social psychology)
650		0	_9117 _aContext effects (Psychology)
650		0	_9118 _aCausation
942			_2ddc _cBK