| 000 | 00937nam a2200217 i 4500 | ||
|---|---|---|---|
| 003 | MIUC | ||
| 005 | 20190425135413.0 | ||
| 008 | 150109s2012 enk||||| |||| 001 | eng d | ||
| 020 | _a9780470974889 | ||
| 040 |
_aMIUC _beng _cMIUC |
||
| 082 | 0 | _a659.1 | |
| 100 | 1 |
_91436 _aHeath, Robert, _d1947- |
|
| 245 | 1 | 0 |
_aSeducing the subconscious : _bthe psychology of emotional influece in advertising / _cRobert Heath. |
| 260 |
_aChichester : _bWiley-Blackwell, _c2012. |
||
| 300 |
_axi, 248 p. : _bill. ; _c24 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _a1. Taking advertising apart -- 2. The psychology of communication -- 3. Emotion and consciousness -- 4. Decision and relationships -- 5. Taking a fresh look at advertising. | |
| 520 | _aAn articulate, compelling and, at times, disturbing explanation of how advertising works. | ||
| 650 | 0 |
_91343 _aAdvertising _xPsychological aspects |
|
| 942 |
_2ddc _cBK |
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