000			01296nam a2200253 i 4500
003			MIUC
005			20190425133527.0
008			150109s2012 enka|||| |||| 001 | eng d
020			_a9780500516232
040			_aMIUC _beng _cMIUC
082	0		_a659.1
100	1		_91433 _aBarry, Pete _q(Pete S.)
245	1	4	_aThe advertising concept book : _bthink now, design later : a complete guide to creative ideas, strategies and campaigns / _cPete Barry.
250			_a 2nd ed., rev. and expanded.
260			_aLondon : _bThames & Hudson, _cc2012.
300			_a296 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_a1. Basic tools -- 2. The strategy -- 3. Print -- 4. The campaign -- 5. The tagline -- 6. Generating strategies and ideas -- 7. TV -- 8. Ambient -- 9. Interactive -- 10. Copy -- 11. Radio -- 12. Integrated -- 13. Execution -- 14. Presenting and selling your work -- 15. The student book -- 16. Conclusion.
520			_aIn creative advertising, no amount of glossy presentation will improve a bad idea. That's why this dedicated to the first and most important lesson: concept.
650		0	_91343 _aAdvertising
650		0	_91434 _aAdvertising campaigns
650		0	_91435 _aAdvertising copy
942			_2ddc _cBK