000			01438nam a2200277 i 4500
003			MIUC
005			20190425132317.0
008			150109s2013 njua|||| |||| 001 | eng d
020			_a9781118099209
040			_aMIUC _beng _cMIUC
082	0		_a658.82
100	1		_91430 _aWheeler, Alina
245	1	0	_aDesigning brand identity : _ban essential guide for the whole branding team / _cAlina Wheeler.
250			_aFourth edition
260			_aHoboken : _bWiley, _cc2013.
300			_a x, 326 p. : _bill. ; _c29 cm.
504			_aIncludes bibliographical references and index
505	0		_aPart 1. Basics -- Ch. 1. Brand basics -- Ch. 2. Brand ideals -- Ch. 3. Brand elements -- Ch. 4. Brand dynamics -- Ch. 5. Before and after -- Pt. 2. Process -- Ch. 6. Process basics -- Ch. 7. Conducting research -- Ch. 8. Clarifying strategy -- Ch. 9. Designing identity -- Ch. 10. Creating touchpoints -- Ch. 11. Managing assets -- Pt. 3. Case studies.
520			_aToolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance.
650		0	_9234 _aBrand name products
650		0	_9707 _aBranding (Marketing)
650		0	_91431 _aTrademarks _xDesign
650		0	_91343 _aAdvertising _xBrand name products
650		0	_91432 _aIndustrial design coordination
942			_2ddc _cBK