000			01883nam a2200265 4500
003			MIUC
005			20190423172852.0
008			150109s2010 enka|||| |||| 001 | eng d
020	0		_a9780521766944
040			_aMIUC _beng _cMIUC
082	0		_a658.8
100	1		_91425 _aDevinney, Timothy M. _d1956- _q(Timothy Michael),
245	1	4	_aThe myth of the ethical consumer / _cTimothy M. Devinney, Pat Auger, Giana M. Eckhardt.
260			_aCambridge : _bCambridge University Press, _cc2010.
300			_a240 p. : _bill. b&w ; _c14 cm + _e1 DVD.
504			_aIncludes bibliographical references and index
505	0		_a1. The appeal and reality of ethical consumerism -- 2. Social consumerism in the context of corporate responsibility -- 3. Are we what we choose? or is it what we choose what we are? -- 4. Ethical consumer or social consumers? measurement and reality -- 5. Rationalization and justification of social (non-)consumption -- 6. The ethical consumer, politics and everyday life -- 7. Tastes, truths and strategies.
505	0		_aDVD: The social construction of consumption / a film by Giana Eckhardt, Timothy Devinney, Russell Belk.
520			_aDo consumers really care where products come from and how they are made? Is there such a thing as an 'ethical consumer'? Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such products they are often met with indifference and limited uptake. It seems that survey radicals turn into economic conservatives at the checkout.
538			_aSystem requirements for accompanying DVD-ROM: Windows Media Player or similar; DVD-ROM drive.
650		0	_91426 _aConsumption (Economics) _xMoral and ethical aspects
700	1		_4aut _91427 _aAuger, Pat
700	1		_4aut _91428 _aEckhardt, Giana M.
942			_2ddc _cBK