000			01158nam a2200265 i 4500
003			MIUC
005			20190423171030.0
008			150109s2013 nyu||||| |||| 001 | eng d
020			_a9781451686579
040			_aMIUC _beng _cMIUC
082	0		_a658.8
100	1		_91422 _aBerger, Jonah
245	1	0	_aContagious : _bwhy things catch on / _cJonah Berger.
250			_a1st Simon & Schuster hardcover ed.
260			_aNew York : _bSimon & Schuster, _c2013.
300			_a244 p. ; _c22 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction: Why things catch on -- 1. Social currency -- 2. Triggers -- 3. Emotion -- 4. Public -- 5. Practical value -- 6. Stories.
520			_aReveals the secret science behind word-of-mouth and social transmission, showing how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.
650		0	_91423 _aNew products
650		0	_9438 _aConsumer behavior
650		0	_91424 _aPopularity _xEconomic aspects
650		0	_936 _aMarketing _xPsychological aspects
942			_2ddc _cBK