000			01790nam a2200241 i 4500
003			MIUC
005			20190423154118.0
008			150108s2004 nyu||||| |||| 001 | eng d
020			_a9780743260886
040			_aMIUC _beng _cMIUC
082	0		_a658.401
100	1		_91414 _aPorter, Michael E., _d1947-
245	1	0	_aCompetitive strategy : _btechniques for analyzing industries and competitors / _cMichael E. Porter.
260			_aNew York : _bFree Press, _c2004.
300			_a396 p. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_a1. The structural analysis of industries -- 2. Generic competitive strategies -- 3. A framework for competitor analysis -- 4. Market signals -- 5. Competitive moves -- 6. Strategy toward buyers and suppliers -- 7. Structural analysis within industries -- 8. Industry evolution -- 9. Competitive strategy in fragmented industries -- 10. Competitive strategy in emerging industries -- 11. The transition to industry maturity -- 12. Competitive strategy in declining industries -- 13. Competition in global industries -- 14. The strategic analysis of vertical integration -- 15. Capacity expansion -- 16. Entry into new businesses.
520			_aIntroduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning, showing how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presenting a whole new perspective on how profit is created and divided.
650		0	_9877 _aStrategic planning
650		0	_91369 _aCompetition
650		0	_949 _aIndustrial management
942			_2ddc _cBK