000			01621nam a2200229 i 4500
003			MIUC
005			20190412165311.0
008			150108s1997 enk||||| |||| 001 | eng d
020			_a9780566079917
040			_aMIUC _beng _cMIUC
082	0		_a658.5
100	1		_91379 _aFloyd, C. _q(Chris)
245	1	0	_aManaging technology for corporate success / _cChris Floyd.
260			_a[Aldershot, UK] : _bGower, _cc1997.
300			_a261 p. : _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_a1. Why technology matters -- 2. Technology and corporate involvement -- 3. Assessing technology position -- 4. Developing technology strategies -- 5. Planning for the longer term -- 6. Buying technology -- 7. Selling technology -- 8. Structuring technology activities -- 9. Making it happen -- 10. Measurement and benchmarking -- 11. Technology and shareholder value.
520			_aTechnology is fundamental to every product-based business in reducing costs, differentiating products, providing new opportunities, and driving strategic change. It sets out to answer the key questions which confront top management: how to decide which technologies to invest in and how to manage and exploit them for maximum commercial benefit; how much to invest in R&D and to measure whether it delivers the goods; how to shape management roles, corporate structure and culture to fit technology strategy; and how to gain both employee and shareholder commitment.
650		0	_91380 _aTechnological innovations _xManagement
650		0	_91381 _aResearch, Industrial _xManagement
942			_2ddc _cBK