000			01757nam a2200229 i 4500
003			MIUC
005			20190411172651.0
008			150107s2014 nyu |||| |||| 001 | eng d
020			_a9780078029394
040			_aMIUC _beng _cMIUC
082	0		_a658.049
100	1		_91363 _aBartlett, Christopher A., _d1943-
245	1	0	_aTransnational management : _btext, cases and readings in cross-border management / _cChristopher A. Bartlett, Paul W. Beamish.
260			_aNew York : _bMcGraw-Hill, _cc2014.
300			_a727 p. ; _c24 cm.
500			_aIncludes index.
505	0		_a1. Expanding abroad: motivations, means and mentalities -- 2. Understanding the international context: responding to conflicting environmental forces -- 3. Developing transnational strategies: building layers of competitive advantage -- 4. Developing a transnational organization: managing integration responsiveness and flexibility -- 5. Creating worldwide innovation and learning: exploiting cross-border knowledge management -- 6. Engaging in cross-border collaboration: managing across corporate boundaries -- 7. Implementing the strategy: building multidimensional capabilities -- 8. The future of the transnational: an evolving global role.
520			_aFocuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates.
650		0	_9233 _aInternational business enterprises _xManagement
700	1		_91364 _aBeamish, Paul W., _d1953- _4aut
942			_2ddc _cBK