000			01504nam a2200253 4500
003			MIUC
005			20190411164507.0
008			150102s2010 nyu||||| |||| 001 | eng d
020			_a9780385523899
040			_aMIUC _beng _cMIUC
082	0		_a658.8
100	1		_91357 _aLindström, Martin
245	1	0	_aBuy-ology : _btruth and lies about why we buy / _cMartin Lindstrom ; [foreword by Paco Underhill].
260			_aNew York : _bCrown Business, _c2010.
300			_a254 p. ; _c21 cm.
504			_aIncludes bibliographical references and index.
505	0		_a1. A rush of blood to the head -- 2. This must be the place -- 3. I'll have what she's having -- 4. I can't see clearly now -- 5. Do you believe in magic? -- 6. I say a little prayer -- 7. Why did I choose you? -- 8. A sense of wonder -- 9. And the answer is... -- 10. Let's spend the night together -- 11. Brand new day: the future of marketing and advertising -- 12. Conclusion: good times, bad times.
520			_aHow much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them?
650		0	_91358 _aNeuromarketing
650		0	_9438 _aConsumer behavior
650		0	_91359 _aShopping _xPsychological aspects
650		0	_936 _aMarketing _xPsychological aspects
942			_2ddc _cBK