| 000 | 01222nam a2200253 i 4500 | ||
|---|---|---|---|
| 003 | MIUC | ||
| 005 | 20190411160952.0 | ||
| 008 | 141230s2015 caua|||| |||| 001 | eng d | ||
| 020 | _a9781452257532 | ||
| 040 |
_aMIUC _beng _cMIUC |
||
| 082 | 0 | _a303.375 | |
| 100 | 1 |
_91355 _aJowett, Garth |
|
| 245 | 1 | 0 |
_aPropaganda & persuasion / _cGarth S. Jowett, Victoria O'Donnell. |
| 250 | _a6th ed. | ||
| 260 |
_aLos Angeles : _bSAGE, _c2015. |
||
| 300 |
_a462 p. : _bill. col. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _a1. What is propaganda and how does it differ from persuasion? -- 2. Propaganda through the ages -- 3. Propaganda institutionalized -- 4. Propaganda and persuasion examined -- 5. Propaganda and psychological warfare -- 6. How to analyze propaganda -- 7. Propaganda in action: four case studies -- 8. How propaganda works in modern society. | |
| 520 | _aCovers the history of propaganda and offers insightful definitions and methods to analyze it providing fascinating examples, from ancient times to present day. | ||
| 650 | 0 |
_9537 _aPropaganda |
|
| 650 | 0 |
_9829 _aPersuasion (Psychology) |
|
| 700 | 1 |
_91356 _aO'Donnell, Victoria _4aut |
|
| 942 |
_2ddc _cBK |
||