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| 005 | 20240124144640.0 | ||
| 008 | 131030s2014 inua 001 0 eng d | ||
| 906 |
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| 925 | 0 |
_aacquire _b2 shelf copies _xpolicy default |
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| 015 |
_aGBB3A1474 _2bnb |
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| 016 | 7 |
_a016537165 _2Uk |
|
| 020 | _a9781118373439 (pbk) | ||
| 020 | _a111837343X (pbk) | ||
| 035 | _a(OCoLC)ocn862759703 | ||
| 040 |
_aUKMGB _beng _cUKMGB _erda _dOCLCO _dYDXCP _dSINPL _dCHVBK _dOCLCO _dBTCTA _dBDX _dCTN _dDLC |
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| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF5415.2 _b.W56 2014 |
| 082 | 0 | 4 |
_a658.80072 _223 |
| 100 | 1 |
_aWinston, Wayne L., _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing analytics : _bdata-driven techniques with Microsoft Excel / _cWayne L. Winston. |
| 264 | 1 |
_aIndianapolis, IN : _bJohn Wiley & Sons, _c[2014] |
|
| 300 |
_axxx, 690 pages : _billustrations ; _c24 cm |
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| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing research _xData processing. |
|
| 630 | 0 | 0 | _aMicrosoft Excel (Computer file) |
| 650 | 0 | _aElectronic spreadsheets. | |
| 650 | 7 |
_aEXCEL. _2gnd |
|
| 650 | 7 |
_aMarketing. _2gnd |
|
| 650 | 7 |
_aDatenanalyse. _2gnd |
|
| 856 | 4 |
_uhttp://www.wiley.com/WileyCDA/WileyTitle/productCd-111837343X.html _3Companion website with downloadable Excel files used in this book. |
|