000 04139cam a22003978i 4500
001 22395911
005 20240123150638.0
008 220125s2022 nju 001 0 eng
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
925 0 _aacquire
_b2 shelf copies
_xpolicy default
955 _wrm13 2022-03-09 TW Situational
010 _a 2022003351
020 _a9781119854289
_q(paperback)
020 _z9781119854302
_q(adobe pdf)
020 _z9781119854296
_q(epub)
040 _aDLC
_beng
_erda
_cDLC
042 _apcc
050 0 0 _aHF5415.1265
_b.S393 2022
082 0 0 _a658.8/72
_223/eng/2022-03-09
100 1 _aScott, David Meerman,
_eauthor.
245 1 4 _aThe new rules of marketing & PR :
_bhow to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly /
_cDavid Meerman Scott.
246 3 _aNew rules of marketing and PR
250 _aEighth Edition.
263 _a2205
264 1 _aHoboken, NJ :
_bWiley,
_c[2022]
300 _apages cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aRevised edition of the author's The new rules of marketing & PR, [2020]
500 _aIncludes index.
520 _a"The eighth edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing & PRA provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communicationsâ€all at a fraction of the cost of traditional advertising! The latest edition ofA The New Rules of Marketing & PRA has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Most notably, the eighth edition addresses how the pandemic has changed marketing and PR, including examples and stories about virtual events and remote marketing strategies. Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve. Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you. Use web-based communication technologies to their fullest potential. Gain valuable insights through compelling case studies and real-world examples. Take advantage of marketing opportunities on platforms like TikTok and Clubhouse The eighth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes"--
_cProvided by publisher.
650 0 _aInternet marketing.
650 0 _aInternet in public relations.
776 0 8 _iOnline version:
_aScott, David Meerman.
_tNew rules of marketing & pr
_bEighth edition.
_dHoboken, NJ : Wiley, [2022]
_z9781119854302
_w(DLC) 2022003352