| 000 | 01536cam a2200397 i 4500 | ||
|---|---|---|---|
| 001 | 20297958 | ||
| 005 | 20240123141527.0 | ||
| 008 | 180123s2018 enk b 001 0 eng d | ||
| 906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
||
| 925 | 0 |
_aacquire _b2 shelf copy _xpolicy default |
|
| 955 | _wxm06 2019-05-06 | ||
| 010 | _a 2018932381 | ||
| 020 | _a9780198797807 (paperback) | ||
| 035 | _a(OCoLC)on1048892201 | ||
| 040 |
_aSITPL _beng _cSITPL _erda _dSITPL _dOCLCF _dNMH _dDLC |
||
| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF5415.15 _b.E43 2018 |
| 082 | 0 | 0 |
_a658.8/27 _223 |
| 100 | 1 |
_aElliott, Richard H., _eauthor. |
|
| 245 | 1 | 0 |
_aStrategic brand management / _cRichard Rosenbaum-Elliott, Larry Percy, & Simon Pervan. |
| 250 | _a4th edition. | ||
| 264 | 1 |
_aOxford, United Kingdom ; _aNew York, NY : _bOxford University Press, _c[2018] |
|
| 300 |
_axi, 354 pages ; _c25 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aProduct management. | |
| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aStrategic planning. | |
| 650 | 7 |
_aBrand name products. _2fast _0(OCoLC)fst00837883 |
|
| 650 | 7 |
_aProduct management. _2fast _0(OCoLC)fst01078225 |
|
| 650 | 7 |
_aStrategic planning. _2fast _0(OCoLC)fst01134371 |
|
| 700 | 1 |
_aPercy, Larry, _eauthor. |
|
| 700 | 1 |
_aPervan, Simon, _eauthor. |
|