000			01870cam a2200385 i 4500
001			21439714
005			20240123112508.0
008			200220s2021 mdua b 001 0 eng
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
925	0		_aacquire _b2 shelf copies _xpolicy default (ex.)
955			_wxm06 2020-02-20 _frm05 2022-08-16 to Pres Srvcs
010			_a 2020007483
020			_a9781538138168 _q(cloth ; alk. paper)
020			_a9781538138175 _q(paperback ; alk. paper)
020			_z9781538138182 _q(epub)
040			_aDLC _beng _erda _cDLC
042			_apcc
050	0	0	_aHF5415.1265 _b.Q46 2021
082	0	0	_a658.8/72 _223
100	1		_aQuesenberry, Keith A., _d1971- _eauthor.
245	1	0	_aSocial media strategy : _bmarketing, advertising, and public relations in the consumer revolution / _cKeith A. Quesenberry, Messiah College.
250			_aThird edition.
264		1	_aLanham, Maryland : _bRowman & Littlefield, an imprint of The Rowman & Littlefield Publishing Group, Inc., _c[2021]
300			_axvii, 474 pages : _billustrations ; _c27 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control"-- _cProvided by publisher.
650		0	_aInternet marketing.
650		0	_aInternet advertising.
650		0	_aSocial media.
650		0	_aInternet in public relations.
776	0	8	_iOnline version: _aQuesenberry, Keith A., 1971- _tSocial media strategy _bThird edition. _dLanham : Rowman & Littlefield, [2021] _z9781538138182 _w(DLC) 2020007484