000			01301cam a2200277 a 4500
001			17332403
005			20240123102455.0
008			120605s2012 enka b 001 0 eng
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
925	0		_aacquire _b2 shelf copies _xpolicy default
955			_txn03 2012-06-22 copy 2 added _wrd12 2012-07-09
010			_a 2012418013
020			_a9780199602131
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415 _b.P2342 2012
082	0	0	_a658.8 _223
100	1		_aPalmer, Adrian.
245	1	0	_aIntroduction to marketing : _btheory and practice / _cAdrian Palmer.
250			_a3rd ed.
260			_aOxford ; _aNew York : _bOxford University Press, _cc2012.
300			_axxxi, 542 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and indexes.
505	0		_aWhat is marketing? -- The marketing environment -- Socially responsible marketing -- Buyer behaviour and relationship development -- Marketing research -- Segmentation, positioning, and targeting -- Competitor analysis and brand development -- Developing the product -- Pricing -- Channel intermediaries -- Marketing communications -- Managing the marketing effort in a global environment.
650		0	_aMarketing.