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| 001 | 23388780 | ||
| 005 | 20240122135829.0 | ||
| 008 | 231117s2024 nju 001 0 eng | ||
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 925 | 0 |
_aacquire _b2 shelf copies _xpolicy default |
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| 955 | _wrm13 2023-11-17 telework | ||
| 010 | _a 2023053749 | ||
| 020 |
_a9781394177103 _q(paperback) |
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| 020 |
_z9781394187317 _q(adobe pdf) |
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| 020 |
_z9781394187300 _q(epub) |
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| 040 |
_aDLC _beng _erda _cDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.M255 2024 |
| 082 | 0 | 0 |
_a658.8/02 _223/eng/20231117 |
| 100 | 1 |
_aMcDonald, Malcolm, _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing plans : _bprofitable strategies in the digital age / _cMalcolm McDonald, Hugh Wilson, Dave Chaffey. |
| 250 | _aNinth edition. | ||
| 263 | _a2403 | ||
| 264 | 1 |
_aHoboken, NJ : _bWiley, _c2024. |
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| 300 | _apages cm | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 500 | _aRevised edition of Marketing plans, 2016. | ||
| 500 | _aIncludes index. | ||
| 520 |
_a"This book is in its 8th edition and has sold thousands of copies over many years The topic of marketing planning is on every curriculum in the world and this is the accepted, standard text on the topic. New world leading material on customer experience management drawing on several years research with experience leading blue-chips in Cranfield and Warwick. The authors are publishing on that in the world's top marketing journals, so aiding adoption"-- _cProvided by publisher. |
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| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xPlanning. |
|
| 700 | 1 |
_aWilson, Hugh, _d1962- _eauthor. |
|
| 700 | 1 |
_aChaffey, Dave, _d1963- _eauthor. |
|
| 776 | 0 | 8 |
_iOnline version: _aMcDonald, Malcolm. _tMarketing plans _bNinth edition. _dHoboken, NJ : Wiley, 2024 _z9781394187317 _w(DLC) 2023053750 |