000			01716cam a2200313 a 4500
001			17354971
005			20240122101822.0
008			120620s2012 enka 001 0 eng
906			_a7 _bcbc _corignew _d3 _eecip _f20 _gy-gencatlg
925	0		_aacquire _b1 shelf copy _xpolicy default
010			_a 2012418018
020			_a9780199609703
040			_aDLC _cDLC
042			_apcc
050	0	0	_aHD62.4 _b.L44 2012
082	0	0	_a658.8/4 _222
100	1		_aLee, Kiefer.
245	1	0	_aGlobal marketing management : _bchanges, new challenges, and strategies / _cKiefer Lee, Steve Carter.
250			_a3rd ed.
260			_aOxford : _bOxford University Press, _cc2012.
300			_axxv, 578 p. : _bcol. ill. ; _c27 cm.
500			_aIncludes index.
505	0		_aChanges and new challenges -- The global marketing environment -- Understanding globalization -- Understanding global cultures and buyer behaviour -- Understanding global social and ethical issues -- Opportunity analysis and selection of markets -- Market entry strategies -- Creating, developing, and maintaining competitive advantage -- Product and brand management -- Global services marketing -- Management of global communications -- Managing supply chain and distribution -- Managing global marketing relationships -- Global pricing and terms of access -- Sales force management and negotiation -- Organizing and controlling global marketing operations.
650		0	_aInternational business enterprises _xManagement.
650		0	_aStrategic planning.
700	1		_aCarter, S. _q(Steve)
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0913/2009005337-d.html