| 000 | 01417cam a22003498i 4500 | ||
|---|---|---|---|
| 001 | 21270255 | ||
| 005 | 20240119134047.0 | ||
| 008 | 191025s2020 enk b 001 0 eng | ||
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 925 | 0 |
_aacquire _b2 shelf copies _xpolicy default |
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| 955 | _wxm06 2019-10-25 | ||
| 010 | _a 2019044341 | ||
| 020 |
_a9781292251806 _q(hardback) |
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| 020 |
_z9781292251820 _q(epub) |
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| 040 |
_aDLC _beng _erda _cDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF1416 _b.H65 2020 |
| 082 | 0 | 0 |
_a658.8/4 _223 |
| 100 | 1 |
_aHollensen, Svend, _eauthor. |
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| 245 | 1 | 0 |
_aGlobal marketing / _cSvend Hollensen. |
| 250 | _a8th edition. | ||
| 263 | _a2003 | ||
| 264 | 1 |
_aHarlow, England ; _aNew York : _bPearson, _c2020. |
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| 300 | _apages cm | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 |
_a"Globalization is the growing interdependence of national economies - involving primarily customers, producers, suppliers and governments in different markets. Global marketing therefore reflects the trend of firms selling and distributing products and services in many countries around the world"-- _cProvided by publisher. |
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| 650 | 0 | _aExport marketing. | |
| 650 | 0 |
_aExport marketing _vCase studies. |
|