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008			180123t20182018nyuab b 001 0 eng d
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
925	0		_aacquire _b1 shelf copy _xpolicy default
955			_frm04 2018-08-13 to BCCD
010			_a 2018932445
020			_a0789759608
020			_a9780789759603
035			_a(OCoLC)on1008877490
040			_aYDX _beng _cYDX _erda _dJRZ _dOCLCF _dDLC
042			_alccopycat
082	0	4	_a658.8/72 _223
050	0	0	_aHF5415.1265 _b.H46 2018
100	1		_aHemann, Chuck, _eauthor.
245	1	0	_aDigital marketing analytics : _bmaking sense of consumer data in a digital world / _cChuck Hemann, Ken Burbary ; [foreword by Jeremiah Owyang]
250			_aSecond edition.
264		1	_a[New York] : _bPearson Education, Inc., _c[2018]
264		4	_c©2018
300			_axix, 252 pages : _billustrations, map ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aUnderstanding the synergetic digital ecosystem -- Understanding digital analytics concepts -- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital analysis : ecosystem -- Return on investment -- Understanding digital influence -- How to use digital analytics to inform marketing programs -- Improving customer service -- Using digital analytics to anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will actually be useful -- The future of digital data.
650		0	_aInternet marketing.
650		0	_aDigital media.
650		0	_aSocial media.
650		0	_aMarketing _xManagement.
650		7	_aDigital media. _2fast _0(OCoLC)fst00893716
650		7	_aInternet marketing. _2fast _0(OCoLC)fst00977272
650		7	_aMarketing _xManagement. _2fast _0(OCoLC)fst01010209
650		7	_aSocial media. _2fast _0(OCoLC)fst01741098
700	1		_aBurbary, Ken, _eauthor.