000			01904cam a2200385 i 4500
001			22408866
005			20240119094337.0
008			220202s2023 enk b 001 0 eng
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
925	0		_aacquire _b1 shelf copy _xpolicy default
955			_drk09 2022-03-25 telework situational _wxm02 2022-06-11 _frk24 2022-09-26 to CMD
010			_a 2022004989
020			_a9781032030364 _q(hbk.)
020			_a9781032030265 _q(pbk.)
020			_z9781003186342 _q(ebk.)
040			_aDLC _beng _erda _cDLC _dDLC
042			_apcc
050	0	0	_aTX911.3.M3 _bB69 2023
082	0	0	_a647.940688 _223/eng/20220611
100	1		_aGursoy, Dogan, _eauthor.
245	1	0	_aHospitality marketing : _bprinciples and practices / _cDogan Gursoy, Francis Buttle and David Bowie.
250			_aFourth edition.
264		1	_aLondon : _bRoutledge/Taylor & Francis Group, _c2023.
300			_axvi, 402 pages ; _c26 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"Hospitality Marketing 4e is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. This book is written specifically for students taking marketing modules within hospitality courses and is a valuable resource to promote learning"-- _cProvided by publisher.
650		0	_aHospitality industry _xMarketing.
650		0	_aHotels _xMarketing.
700	1		_aButtle, Francis, _eauthor.
700	1		_aBowie, David, _eauthor.
776	0	8	_iOnline version: _aGursoy, Dogan. _tHospitality marketing _bFourth edition. _dAbingdon, Oxon ; New York, NY : Routledge, 2023 _z9781003186342 _w(DLC) 2022004990