| 000 | 01109cam a2200337 i 4500 | ||
|---|---|---|---|
| 001 | 22496660 | ||
| 005 | 20240116093923.0 | ||
| 008 | 220406s2023 caua b 001 0 eng | ||
| 906 |
_a7 _bcbc _corignew _d3 _eepcn _f20 _gy-gencatlg |
||
| 925 | 0 |
_aacquire _b1 shelf copy _xpolicy default |
|
| 010 | _a 2022936332 | ||
| 020 |
_a9781529781212 _q(paperback) |
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| 020 |
_a9781529781205 _q(hardcover) |
||
| 040 |
_aDLC _beng _erda _cDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.123 _b.E4 2023 |
| 082 | 0 | 0 |
_a658.8/02 _223 |
| 100 | 1 |
_aEgan, John, _d1952- _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing communications / _cJohn Egan. |
| 250 | _aFourth edition. | ||
| 264 | 1 |
_aLos Angeles : _bSAGE, _c[2023] |
|
| 300 |
_a415 pages : _billustrations ; _c26 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aAdvertising. | |