000			02813cam a22003858i 4500
001			23245117
005			20240111095947.0
008			230726s2023 enk b 001 0 eng
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
925	0		_aacquire _b1 shelf copy _xpolicy default
955			_wrm15 2023-07-26 (telework)
010			_a 2023033235
020			_a9781398609990 _q(paperback)
020			_a9781398610019 _q(hardback)
020			_z9781398610002 _q(ebook)
040			_aDLC _beng _erda _cDLC
042			_apcc
050	0	0	_aHF5415.1265 _b.A84 2023
082	0	0	_a658.8/72 _223/eng/20230726
100	1		_aAtherton, Julie _c(Business strategist), _eauthor.
245	1	0	_aSocial media strategy : _ba practical guide to social media marketing and customer engagement / _cJulie Atherton.
250			_aSecond edition.
263			_a2310
264		1	_aLondon ; _aNew York, NY : _bKogan Page, _c2023.
300			_apages cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments. Social Media Strategy contains the latest insights on influencer marketing, new channel explosion and diversification, privacy and behaviour, strategy development and new case studies and interviews. This second edition demonstrates how to design, activate and measure a clear social media strategy which is directly accountable to your wider business objectives. Providing a simple, structured way to create integrated customer engagement and social media campaigns that work, Social Media Strategy delivers practical guidance on key areas, such as identifying and targeting audience segments, a simple ABC (audience, brand, campaign) model, methods of two-way community engagement, reputation management, being present on the right channel, brand purpose, and identifying the relevant tools and platforms to audit, track and measure business impact and customer engagement. With example templates, interviews and global case studies including National Geographic, Lush, South West Airlines, Dreams, Mumsnet and more, this bestselling guide delivers a long-term solution for maximizing social media led business development for any business"-- _cProvided by publisher.
650		0	_aInternet marketing.
650		0	_aMarketing channels.
650		0	_aSocial media.
776	0	8	_iOnline version: _aAtherton, Julie (Business strategist). _tSocial media strategy _bSecond edition. _dLondon ; New York, NY : Kogan Page, 2023 _z9781398610002 _w(DLC) 2023033236