000			02958nam a2200265 i 4500
003			MIUC
005			20190403164324.0
008			141212s2011 enk||||| |||| 00| | eng d
020			_a9780415253970
040			_aMIUC _beng _cMIUC
082	0		_a302.23
100	1		_9164 _aMcLuhan, Marshall, _d1911-1980
245	1	0	_aUnderstanding media : _bthe extensions of man / _cMarshall McLuhan.
260			_aLondon ; _aNew York : _bRoutledge, _c2001.
300			_a392 p. ; _c20 cm.
490	0		_aRoutledge Classics
505	0		_a1. The medium is the message -- 2. Media hot and cold -- 3. Reversal of the overheated medium -- 4. The gadget lover: Narcissus as narcosis -- 5. Hybrid energy: les liaisons dangereuses -- 6. Media as translators -- 7. Challenge and colapse: the Nemesis of creativity -- 8. The spoken word: flower or evil? -- 9. The written word: an eye for an ear -- 10. Roads and paper routes -- 11. Number: profile of the crowd -- 12. Clothing: our extended skin -- 13. Housing: new look and new outlook -- 14. Money: the poo man credit -- 15. Clocks: the scent of time -- 16. The print: how to dig it -- 17. Comics: mad vestibule to TV -- 18. The printed word: architect of nationalism -- 19. Wheel, bicycle and airplane -- 20. The photograph: the brothel-without-walls -- 21. Press: government by news leak -- 22. Motorcar: the mechanical bride -- 23. Ads: keeping upset with the Joneses -- 24. Games: the extension of man -- 25. Telegraph: the social hormone -- 26. The typewriter: into the age of the iron whim -- 27. The telephone: sounding brass or tinkling symbol? -- 28. The phonograph: the toy that shrank the national chest -- 29. Movies: the reel world -- 30. Radio: the tribal drum -- 31. Television: the timid giant -- 32. Weapons: war of the icons -- 33 Automation: learning a living.
520			_aWhen Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.
650		0	_9135 _aMass media
650		0	_9165 _aMass media _xSocial aspects
650		0	_9166 _aMass media _xTechnological innovations
650		0	_9129 _aCommunication
650		0	_9201 _aCommunication and technology
942			_2ddc _cBK