000			03253aam a2200301 i 4500
003			MIUC
005			20211028100049.0
008			211028s2010 maua|||| |||| 001 0 eng d
020			_a9781422166956 _q(hardback)
040			_aMIUC _beng _cMIUC _dMIUC _erda
082	0	0	_223 _a658.4012
100	1		_aKhanna, Tarun _95458 _eauthor
245	1	0	_aWinning in emerging markets : _ba road map for strategy and execution / _cTarun Khanna, Krishna G. Palepu ; with Richard J. Bullock.
264		1	_aBoston, Massachusetts : _bHarvard Business Press, _c2010.
300			_axii, 246 p. : _billustrations ; _c24 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references (p. 217-230) and index.
505	0		_aIntroduction -- Pt. 1. Conceptual Framework -- 1. The nature of institutional voids in emerging markets -- 2. Spotting and responding to institutional voids -- Pt. 2. Applications -- 3. Exploiting institutional voids as business opportunities -- 4. Multinationals in emerging markets -- 5. Emerging giants: competing at home -- 6. Emerging giants: going global -- 7. The emerging arena.
520			_aAchieving scale and rapid growth in emerging markets requires moving beyond the comfort zone of addressing the very top segment of the market, and serving the large and growing middle class. Companies with ambitious emerging markets growth strategies have no choice but to engage deeply with these economies–but the complex nature of these markets has made success elusive. In Winning in Emerging Markets, Tarun Khanna and Krishna Palepu outline a practical framework for developing emerging market strategies based not on broad categorical definitions like geography, but on a structural understanding of these markets. Their framework describes how 2institutional voids" – the absence of intermediaries like market research firms and credit card systems to efficiently connect buyers and sellers–create daunting obstacles for companies trying to operate in emerging markets. Understanding these voids–and learning how to work with them in specific markets–is the key to success. On the basic of more than a decade of research and practical experience with foreign multinationals and domestic companies in emerging markets, Khanna and Palepu present a simple framework that strategists and investors can use to map the unique institutional context of any emerging market. They offer advice and practical toolkits to help you determine whether to: - Replicate or adapt an existing business model in that market - Collaborate with domestic partners or go it alone - Navigate around that market's voids–or actively try to fill them - Stay in or exit the market if current strategies are not working. Actionable, field-tested, and full of company examples, this book is your must-have guide to tailoring and executing strategy in markets from Brazil to India and beyond.
650		0	_9757 _aCommerce
650		0	_9233 _aInternational business enterprises
650		0	_9229 _aGlobalization _xEconomic aspects
650		0	_936 _aMarketing _xManagement
700	1		_95459 _aPalepu, Krishna G., _d1954- _eauthor
942			_2ddc _cBK