000 04300cam a2200289 i 4500
001 001907
003 MIUC
005 20211111102032.0
008 211111s2012 enka bf 001 0 eng
020 _a9781849802444 (hbk.)
020 _a9781849802444 (pbk.)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
_dMIUC
082 0 0 _a658.8342
_223
245 0 0 _aHandbook of developments in consumer behaviour /
_cedited by Victoria Wells, Gordon Foxall.
264 1 _aCheltenham, UK ;
_aNorthampton, MA, USA :
_bEdward Elgar,
_c[2012].
300 _axvi, 602 pages :
_billustrations ;
_c25 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 0 _g1.
_tDevelopments in Consumer Behaviour /
_rGordon R. Foxall and Victoria K. Wells
_gPART I.
_tCONSUMER CULTURE
_g2.
_tPeople and Things /
_rRussell Belk --
_g3.
_tCulture and Consumer Behavior: Contextual and Compositional Components /
_rC. Samuel Craig and Susan P. Douglas --
_g4.
_tThe Role of Culture in Advertising Humor /
_rMarc G. Weinberger, Charles S. Gulas and Michelle F. Weinberger --
_gPART II.
_tCONSUMERS IN CONTEXT --
_g5.
_tRetail and Spatial Consumer Behavior /
_rHarry Timmermans --
_g6.
_tConsumer Behavior in a Service Context /
_rRodoula H. Tsiotsou and Jochen Wirtz --
_g7.
_tResearching the Unselfish Consumer /
_rKen Peattie --
_g8.
_tNew Developments in the Diffusion of Innovations /
_rRonald E. Goldsmith --
_gPART III.
_tCONSUMER IMPULSIVITY, COMPULSIVENESS AND BEYOND --
_g9.
_tDiscounting and Impulsivity: Overview and Relevance to Consumer Choice /
_rLuís L. Oliveira and Leonard Green --
_g10.
_tAddictive, Impulsive and Other Counter-normative Consumption /
_rDon Ross --
_g11.
_tA Template Matching Technique of Personality Classification for the Study of Consumer Behavior: Case Study of Lois the Compulsive Buyer /
_rPaul J. Albanese --
_gPART IV.
_tNEUROSCIENCE AND CONSUMER CHOICE --
_g12.
_tConsumer Neuroscience /
_rPeter Kenning, Mirja Hubert and Marc Linzmajer --
_g13.
_tThe Role of Neurophysiology, Emotion and Contingency in the Explanation of Consumer Choice /
_rGordon R. Foxall, Mirella Yani-de-Soriano, Shumaila Y. Yousafzai and Uzma Javed --
_g14.
_tConsumer Involvement: Review, Update and Links to Decision Neuroscience /
_rJudith Lynne Zaichkowsky --
_gPART V.
_tCONSUMER BEHAVIOR IN EVOLUTIONARY PERSPECTIVE --
_g15.
_tConsumers are Foragers, Not Rational Actors: Towards a Behavioral Ecology of Consumer Choice /
_rDonald A. Hantula.
520 _aConsumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice. This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice. Undergraduate and postgraduate students and researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable.
650 0 _aConsumer behavior
_vHandbooks, manuals, etc.
_9438
700 1 _aWells, Victoria K.
_95467
_eeditor
700 1 _aFoxall, G. R.
_95468
_eeditor
942 _2ddc
_cBK