000			04566cam a2200325 i 4500
001			001906
003			MIUC
005			20211111093655.0
008			211111s2019 onc b 001 0 eng
020			_a9781774631836 _qpbk
020			_a9781771886949 _qhbk
040			_aDLC _beng _cDLC _erda _dDLC _dMIUC
082	0	0	_a658.802 _223
245	0	0	_aGreen consumerism : _bperspectives, sustainability, and behavior / _cedited by, Dr. Ruchika Singh Malyan, Punita Duhan.
264		1	_aOakville ; _aWaretown : _bApple Academic Press, _c[2019].
300			_axxx, 379 pages ; _c24 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references (pages 358-364) and index.
505	0	0	_gPt. 1. _tGreen Marketing Practices: Different Perspectives -- _g1. _tGreen Marketing: The Next Marketing Revolution / _rAnitha Acharya and Manish Gupta -- _g2. _tGreen Pricing the Journey Up Until Now and the Road Ahead / _rAnjali Karol and C. Mashood -- _g3. _tGreen Consumerism Study of Academic Publications in Scientific Journals Indexed in the Web of Science and Scopus / _rJ. Álvarez-García, C. P. Maldonado-Erazo, and M. C. Del Río-Rama -- _g4. _tGreen Consumer Behavior / _rKulvinder Kaur Batth -- _g5. _tGreen Practices for Green(er) Living: The Road Ahead / _rGeorge Varghese and Lakshmi Viswanathan -- _g6. _tDeterminants of Consumer Purchase Intention for Solar Products / _rOm Jee Gupta and Anurag Singh -- _g7. _tEnvironmentally Conscious Consumer Behavior and Green Marketing: An Analytical Study of the Indian Market / _rPradeep Kautish -- _g8. _tEmpirically Examining Green Brand Associations to Gain Green Competitive Advantage through Green Purchasing Intentions / _rNitika Sharma and Madan Lal -- _gPt. 2. _tSustainability Aspects of Green Marketing -- _g9. _tSustainable Green Marketing: A Trend of Consumerism / _rHarsh Tullani and Richa Dahiya -- _g10. _tAnalyzing Long-Term Benefits in the Face of Higher Upfront Cost for Green Affordable Housing: A Study of Ghaziabad, UP (India) / _rSiddharth Jain, Prateek Gupta, and Deepa -- _g11. _tInnovation in Green Practices: A Tool for Environment Sustainability and Competitive Advantage / _rNomita Sharma -- _g12. _tCommunicating Sustainability and Green Marketing: An Emotional Appeal / _rMoturu Venkata Rajasekhar, Krishnaveer Abhishek Challa, Dharmavaram Vijaylakshmi, and Nittala Rajyalakshmi -- _gPt. 3. _tEcological Dimensions of Green Consumer Behavior -- _g13. _tEco-Awareness: Imbibing Environmental Values in Consumers / _rAnjali Karol and C. Mashood -- _g14. _tEnvironmental Marketing and Education / _rKunal and S. N. Sahdeo -- _g15. _tGoing Green: Toward Organic Farming and Plastic-Free Eco-Friendly Lifestyle / _rSumit Roy -- _g16. _tEffective Utilization of Renewable Biomaterials for the Production of Bio-Ethanol as Green Biofuel: A Concept on the Development of Sustainable Green Technology / _rPinaki Dey, Sandeep Kaur Saggi, and Geetika Gupta.
520			_aThis new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical research in the field of green marketing and provide an abundance of information about profitable and sustainable ways and strategies to deal with environmental problems. The volume considers how consumers are taking responsibility and becoming more aware, driving change in the marketplace. In response, companies are integrating appropriate green strategies into their operational activities, product development processes, and marketing activities to achieve a competitive advantage in saturated markets. This helps companies gain market share and minimize their production costs. Topics discussed in the volume include green pricing, green consumer behavior, various dimensions of consumer purchase intention, sustainable marketing, innovation techniques used to go green, eco-awareness, and other ongoing developments in this rapidly expanding area.
650		0	_aGreen marketing _95463
650		0	_aGreen products _95464
650		0	_aConsumer behavior _xEnvironmental aspects _9438
650		0	_aEnvironmentalism _xEconomic aspects _91209
700	1		_aMalyan, Ruchika Singh _eeditor _95465
700	1		_aDuhan, Punita, _d1973- _eeditor _95466
942			_2ddc _cBK