000			03096nam a2200253 i 4500
003			MIUC
005			20180531095042.0
008			180531s2018 enka|||| |||| 001 | eng d
020			_a9780749481971
040			_aMIUC _beng _cMIUC
082	0		_a658.83
100	1		_9283 _aBrace, Ian, _d1949-
245	1	0	_aQuestionnaire design : _bhow to plan, structure and write survey material for effective market research / _cIan Brace.
250			_aFourth edition.
260			_aLondon : _bKoganPage, _c2018.
300			_aviii, 382 p. : _bill. b&w ; _c24 cm.
490	0		_aMarket research in practice
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- Ch. 1. Knowing your questionnaire objectives before you begin -- Ch. 2. Which is the appropriate data collection media? -- Ch. 3. How to plan a questionnaire -- Ch. 4. An overview of question types -- Ch. 5. Understanding different data types created by questions -- Ch. 6. Selecting and creating appropriate rating scales -- Ch. 7. Asking behavioural questions for the best data -- Ch. 8. Measuring attitude and image: issues and solutions -- Ch. 9. Writing effective questions -- Ch. 10. Creating a questionnaire for an online survey -- Ch. 11. Engaging respondents in online survey -- Ch. 12. Creating a questionnaire for interviewers or paper self-completion -- Ch. 13. Comparing questionnaire capabilities in online survey systems -- Ch. 14. How to pilot a questionnaire -- Ch. 15. Ethical issues when writing a questionnaire -- Ch. 16. Understanding social desirability bias in question responses.
520			_aMarket research in business is changing. Questionnaire Design, fourth edition, delivers a complete handbook for the mounting challenge of acquiring more data in less time, generating an entire rethink on how data is collected. The growth in mobile devices is limiting the readability of traditional measurement tools, new consumer channels are altering access, whilst time spent answering questions is decreasing exponentially. This book provides practical guidelines to plan, structure and compose questionnaires across all industries and purposes, ensuring valuable data insights are captured with accuracy and efficiency. Fully updated, the fourth edition of Questionnaire Design includes a new chapter on how to navigate the multiple software options available, with guidance on how to engage and retain respondents earlier on at planning stage, using new mobile design approaches and measurement tools. Updates also cover advances in data privacy, maximizing international reach and managing the transition from face-to-face surveys towards soft launches online. Whether applying to business positioning, consumer insights, employee feedback or product analysis, the ability to gauge a market snapshot on a global scale is escalating the demand for online survey and questionnaire data, making this is an essential addition to every professional's shelf.
650		0	_9284 _aMarketing research _xMethodology
650		0	_9285 _aQuestionnaires _xDesign
942			_2ddc _cBK