000			02467cam a2200313 i 4500
003			MIUC
005			20201029125103.0
006			a|||||r|||| 00| 0
007			ta
008			150911s2017 maua b 001 0 eng
020			_a9781292160054
020			_a1292160055
040			_aDLC _beng _cDLC _erda _dDLC _dMIUC
082	0	4	_a659.2
100	1		_aSeitel, Fraser P. _eauthor _95075
245	1	4	_aThe practice of public relations / _cFraser P. Seitel.
250			_aThirteenth edition.
250			_aGlobal edition.
264		1	_aBoston : _bPearson, _c[2017].
300			_axxvii, 453 pages : _bcolor illustrations ; _c25 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aPt. 1. Evolution. Ch. 1. Defining public relations -- Ch. 2. The history and growth of public relations -- Pt. 2. Preparation/Process -- Ch. 3. Communication -- Ch. 4. Public opinion -- Ch. 5. Management -- Ch. 6. Ethics -- Ch. 7. The law -- Ch. 8. Research -- Pt. 3. The publics -- Ch. 9. Media -- Ch. 10. Social media -- Ch. 11. Employee relations -- Ch. 12. Government relations -- Ch. 13. Community relations -- Ch. 14. International consumer relations -- Pt. 4. Execution - Ch. 15. Public relations writing -- Ch. 16. Integrated marketing communications -- Ch. 17. Crisis management -- Ch. 18. Launching a career.
520			_aPrepares Readers for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications. Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares readers for contemporary public relations work in the changing landscape of the 21st century. Fraser Seitel’s writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.
650		0	_aPublic relations _zUnited States _9491
942			_2ddc _cBK