000			03077cam a22003737a 4500
003			MIUC
005			20201029150248.0
006			a|||||r|||| 00| 0
007			ta
008			090918s2009 stk b 001 0 eng d
020			_a0748635920 (hbk.)
020			_a9780748635924 (hbk.)
020			_a0748635939 (pbk.)
020			_a9780748635931 (pbk.)
040			_aUKM _cUKM _dBWKUK _dBWK _dYDXCP _dCDX _dDLC _dMIUC _beng _erda
082	0	4	_a306.483
100	1		_aBoyle, Raymond, _d1966- _92391 _eauthor
245	1	0	_aPower play : _bsport, the media and popular culture / _cRaymond Boyle and Richard Haynes.
250			_a2nd ed.
264		1	_aEdinburgh : _bEdinburgh University Press, _c©2009.
300			_aix, 254 p. ; _c24 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_3rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505	0		_aCh. 1. Sport, the media and Popular Culture -- Ch. 2. All Our Yesterday: a History of Media Sport -- Ch. 3. A Sporting Triangle: television, Sport and Sponsorship -- Ch. 4. Power Game: Why Sport Matters to Television -- Ch. 5. Who Wants to Be a Millionaire? Media Sport and Stardom -- Ch. 6. The Race Game: Media Sport, Race and Ethnicity -- Ch. 7. Playing the Game: Media Sport, Race and Ethnicity Ch. 8. Games Across Frontiers: Mediated Sport and National Identity -- Ch. 9. The Sports Pages: Journalism and Sport -- Ch. 10. Consuming Sport: Fans, Fandom and the Audience -- Ch. 11. Conclusions: Sport in the Digital Age.
520			_aThe fully revised and updated version of this classic text examines the link between three key obsessions of the 21st century: the media, sport and popular culture. Gathering new material from around the 2007 Rugby World Cup, the Beijing Olympics and the rise of new sports stars such as boxing's Amir Khan and cycling's Victoria Pendleton, the authors explore a wide range of sports, as well as issues including nationalism, gender, race, political economy and the changing patterns of media sport consumption. For those interested in media and sport the second edition combines new and original material with an overview of the developing field of media sport, and examines the way in which the media has increasingly come to dominate how sport is played, organized and thought about in society. It traces the historical evolution of the relationship between sport and the media and examines the complex business relationships that have grown up around television, sponsors and sport. Covers the following topics: the history of media in sport; television, sport and sponsorship; why sport matters to television; sports stars; sports journalism; fans and the audience; sport in the digital media economy.
650		0	_aMass media and sports _95076
650		0	_aSports _xSocial aspects _zGreat Britain _9599
650		0	_aSports _xPolitical aspects _zGreat Britain
650		0	_aMass media _xSocial aspects _zGreat Britain _9165
700	1		_aHaynes, Richard, _d1966- _4aut _eauthor
942			_2ddc _cBK