000			03593cam a2200373 i 4500
003			MIUC
005			20201030093618.0
006			a|||||r|||| 001 0
007			ta
008			201030s2015 enk b 001 0 eng
020			_a9780415839815 (hardback)
020			_a9780415839822 (pbk.)
020			_z9781315776422 (ebook)
040			_aDLC _beng _cDLC _erda _dDLC
082	0	0	_a796.0688
100	1		_aNicholson, Matthew _95082 _eauthor
245	1	0	_aSport and the media : _bmanaging the nexus / _cMatthew Nicholson, Anthony Kerr and Merryn Sherwood.
250			_aSecond edition.
264		1	_aMilton Park, Abingdon, Oxon ; _aNew York : _bRoutledge, _c2015.
300			_axii, 303 pages ; _c25 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
490	0		_aSport Management Series
504			_aIncludes bibliographical references and index.
505	0		_aPt 1. Sport Media Foundations. Ch. 1. Sport and the Media: A Defining Relationship -- Ch. 2. The Evolution of the Nexus: Understanding the Game -- Pt. 2. Sport Media Landscapes -- Ch. 3. The Sport and Media Industries: Meeting the Global Players -- Ch. 4. Broadcast Rights and Revenue: Putting up Big Numbers -- Ch. 5. Sport Media Regulation: Making the Rules -- Pt. 3. Sport Media Professionals -- Ch. 6. Sport Journalists: Friend or Foe? -- Ch. 7. Sport Media Relations Practitioners: Inside the Team -- Pt. 4. Sport Media Strategies Ch. 8. Sport Media Planning and Promotion: The Foundations of Coverage -- Ch. 9. Sport Media Communications: Feeding the Media -- Ch. 10. Sport Media Interactions: Working with the Media -- Ch. 11. Sport and Social Media: Keeping up with the Tweets, Posts and Links -- Ch. 12. Major Sport Event Media Management: Controlling the Chaos -- Ch. 13. Managing Crises, Scandals and Reputations: Not All Publicity is Good.
520			_aSuccessful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the communication process. Now in a fully revised and updated second edition, Sport and the Media: Managing the Nexus is still the only textbook to combine in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills. The book explains the commercial relationships that exist between key media and sport organisations and how to apply a range of tools and strategies to promote the achievements of sport organisations. This updated edition includes a wider range of international examples and cases, as well as four completely new chapters covering new and social media, managing the media at major sports events, the work of the sports journalist, and the role of the sport media manager. The book's online resources have also been updated, with new lecture slides and teaching notes providing a complete package for instructors. Sport and the Media is an essential textbook for any degree level course on sport and the media, sport media management or sport communication, and invaluable reading for any sport media or sport management practitioner looking to improve their professional skills.
650		0	_aMass media and sports _95076
650		0	_aSports _xMarketing _9809
650		0	_aSports _xEconomic aspects _9599
700	1		_95083 _aKerr, Anthony _eauthor
700	1		_95084 _aSherwood, Merryn _eauthor
942			_2ddc _cBK