000			02081nam a2200325 i 4500
003			MIUC
005			20201030151151.0
006			a|||||r|||| 001 0
007			ta
008			201030s2009 enka b 001 0 eng
020			_a9781845206871 (paper)
020			_a9781845206864 (cloth)
040			_aDLC _cDLC _dUKM _dBTCTA _dBWKUK _dBWK _dCDX _dDLC
082	0	0	_a306.483
100	1		_aKennedy, Eileen _95087 _eauthor
245	1	0	_aSport, media and society / _cEileen Kennedy and Laura Hills.
250			_aEnglish edition.
264		1	_aOxford ; _aNew York : _bBerg, _c2009.
300			_aix, 205 pages : _billustrations b&w ; _c25 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction: Interacting with Media Sport -- Ch. 1. Analysing Media Sport -- Ch. 2. Sport on Film -- Ch. 3. Televised Spot -- Ch. 4. Sport on Film -- Ch. 5. Sport and Magazines -- Ch. 6. Sport in Advertising -- Ch. 7. Sport, Media Spotscapes: Branding and the Internet -- Ch. 9. Making Connection: Wimbledon; Media and Society.
520			_aSport is an integral component of today's media, from prime-time television to interactive websites. This book is a theoretical and methodological guide to analysing sport in its diverse mediated forms. Students of media sport are taken through techniques of analysis for film, TV, newspapers, magazines, advertisements, spaces such as stadia and museums, and the internet. The ambiguous and shifting cultural politics of sport are explored through original, researched case studies, drawn from across the UK, USA and beyond. The book encourages students to engage critically with their own experience of media sport and to develop an independent approach to analysis. As such, it will be an essential purchase for all students of media and sports studies students.
650		0	_aMass media and sports.
650		0	_aSports _xSocial aspects.
700	1		_aHills, Laura _95088 _eauthor
942			_2ddc _cBK