000			03194cam a2200325 i 4500
003			MIUC
005			20200217140128.0
008			080528t20102009nyua b 001 0 eng d
020			_a9780062018205 _qpaperback
040			_aUPZ _cUPZ _dUPZ _dBAKER _dEGM _dGK8 _dBKL _dNTD _dOCLCQ _dVP@ _dMNY _dOCL _dZAB _dBTCTA _dYDXCP _dSNM _dLMR _dDLC
082	0	0	_a153.83
100	1		_aAriely, Dan _91714
245	1	0	_aPredictably irrational : _bthe hidden forces that shape our decisions / _cDan Ariely.
250			_aFirst paperback international edition, revised and expanded edition.
260			_aNew York : _bHarper, _c2010.
300			_axx, 348 p. : _bill. b&w; _c18 cm.
336			_2rdacontent _atext
490	0		_aBusiness & Economics
504			_aIncludes bibliographical references (p. [338]-348) and index.
505	0		_aIntroduction. How and injury led me to irrationality and to the research described here -- Ch. 1. The truth about relativity: Why everything is relative–even when it shouldn't be -- Ch. 2. The fallacy of supply and demand: Why the price of pearls–and everything else, is up in the air -- Ch. 3. The cost of zero cost: Why we often pay too much when we pay nothing -- Ch. 4. The cost of social norms: Why we are happy to do things, but not when we are paid to do them -- Ch. 5. The power of a free cookie: How free can make as less selfish -- Ch. 6. The influence of arousal: Why hot is much hotter than we realize -- Ch. 7. The problem of procrastination and self-control: Why we can't make ourselves do what we want to do -- Ch. 8. The high price of ownership: Why we overvalue what we have -- Ch. 9. Keeping doors open: Why options distract us from our main objective -- Ch. 10. The effect of expectations: Why the mind gets what it expects -- Ch. 11. The power of price: Why a 50-cent aspirin can do what a penny aspirin can't -- Ch. 12. The context of our character, part I: Why we are dishonest, and what we can do about it -- Ch. 13. The context of our character, part II: Why dealing with cash makes us more honest -- Ch. 13. Beer and free lunches: What is behavioral economics, and where are the free lunches?
520			_aPredictably Irrational demonstrates how irrationality manifests itself in situations (often very peculiar and hilarious) where rational thought is expected. In this astounding book, groundbreaking in scope and totally original, Dan Ariely cuts to the heart of our strange behaviors and presents outstanding material that will keep every reader transfixed. He explains why honor codes are actually effective in reducting dishonesty in the workplace, why a 50-cent aspirin can cure a headache that a one-cent aspirin cannot, and, ultimately, why we make decisions contrary to our better judgement. Predictably Irrational will help readers make better choicesin their personal lives, their business lives, and about our collective welfare.
650		0	_aDecision making.
650		0	_aEconomics _xPsychological aspects _9218
650		0	_aConsumer behavior _9438
650		0	_aDecision making _972
650		0	_aThought and thinking _983
650		0	_aReasoning _985
650		0	_aConsumers _9109
942			_2ddc _cBK