000			02632cam a2200301 i 4500
003			MIUC
005			20191008145549.0
008			040204s2014 njua f 001 0 eng
020			_a9781118244111 _q(cloth : alk. paper)
040			_aDLC _cDLC _dDLC
042			_apcc
082	0	0	_a796.069
100	1		_aSupovitz, Frank _92296
245	1	4	_aThe sports event management and marketing playbook / _cFrank Supovitz, Robert Goldwater.
250			_aSecond edition.
260			_aHoboken : _bJonh Wiley & Sons, _cc2014.
300			_axviii, 478 p. : _bill. b&w ; _c25 cm.
490	1		_aWiley event management series
504			_aIncludes bibliographical references and index.
505	0		_aPlay 1. Define & Develop Objectives, Strategies & Tactics -- Play 2. Identify Costs -- Play 3. Identify Revenue Streams -- Play 4. Solicit & Select Host Cities & Venues -- Play 5. Start the Clock on the Event Planning Process -- Play 6. Understanding the Sports Event-Sponsor Relationship -- Play 7. Teaming with Sponsors -- Play 8. Maximizing and Servicing the Media Partnership -- Play 9. Activating the Sports Event Marketing Plan -- Play 10. Engaging the Community -- Play 11. Accommodating & Managing Guests -- Play 12. Presenting Your Event -- Play 13. Working with Broadcasters -- Play 14. Managing for the Unexpected -- Play 15. Reviewing the Game Tapes -- Appendix A. Expense Budget Worksheet -- Appendix B. Sample Host City Request for Proposal -- Appendix C. Request for Proposal Evaluation Form -- Appendix D. Facility Selection Survey Form -- Appendix E. Sample Facility Event License Agreement -- Appendix F. Sample Sports Event Sponsorship Deck -- Appendix G. Sample Sponsorship Agreement -- Appendix H. Sports Event Participant Release -- Appendix I. Sample Sports Event Rundown -- Appendix J. Glossary of Common Sports Event Management & Marketing Terms.
520			_aAs a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and fill an arena.
650		0	_aSports _xMarketing _vHandbooks, manuals, etc. _9809
650		0	_aSports _xEconomic aspects _vHandbooks, manuals, etc. _9599
650		0	_aSports administration _vHandbooks, manuals, etc. _9987
700	1		_4aut _92298 _aGoldwater, Robert
830		0	_92297 _aWiley event management series
942			_2ddc _cBK