000			02991cam a2200277 i 4500
003			MIUC
005			20190924093138.0
008			160711s2017 enk b 001 0 eng
020			_a9781138667129 _q(hbk)
020			_a9781138667136 (Paperback) _q(pbk)
020			_a9781315619088 _q(eBook)
040			_aDLC _beng _cDLC _erda _dDLC _dMIUC
082	0	0	_a796.069 _223
245	0	0	_aSport analytics : _ba data-driven approach to sport business and management / _cedited by Gil Fried and Ceyda Mumcu.
260			_aLondon ; _aNew York : _bRoutledge, _c2017.
300			_axx, 256 p. : _bill. b&w ; _c26 cm.
504			_aIncludes bibliographical references and index.
505	0	0	_tIntroduction / _rGil Fried and Ceyda Mumcu -- _gPt. 1. _tData -- _gCh. 1. _tAn Introduction to Analytics and Data / _rCeyda Mumcu -- _gCh. 2. _tThe Data Ecosystem / _rGil Fried -- _gPt. 2. _tData in Functional Areas -- _gCh. 3 _tThe Data Game: Analyzing our way to Better Sports Performance / _rMaria Nabali -- _gCh. 4. _tStrategic Talent Management Analytics / _rKhadija Al Arkubi -- _gCh. 5. _tAnalytics in Sport Marketing / _rCeyda Mumcu -- _gCh. 6. _tAnalytics in Digital Marketing / _rCeyda Mumcu -- _gCh. 7. _tSport Finance by the Numbers / _rPeggy Keiper and Dylan Williams -- _gCh. 8. _tSport Law by the Numbers / _rGil Fried -- _gCh. 9. _tManufacturing/Production Analytics / _rGil Fried -- _gCh. 10. _tEvent Management by the Numbers / _rJuline Mills -- _gCh. 11. _tFacility Management Analytics / _rKim Mahoney -- _gCh. 12. _tPutting it all Together / _rGil Fried.
520			_aThe increasing availability of data has transformed the way sports are played, promoted and managed. This is the first textbook to explain how the big data revolution is having a profound influence across the sport industry, demonstrating how sport managers and business professionals can use analytical techniques to improve their professional practice. While other sports analytics books have focused on player performance data, this book shows how analytics can be applied to every functional area of sport business, from marketing and event management to finance and legal services. Drawing on research that spans the entire sport industry, it explains how data is influencing the most important decisions, from ticket sales and human resources to risk management and facility operations. Each chapter contains real world examples, industry profiles and extended case studies which are complimented by a companion website full of useful learning resources. Sport Analytics: A data-driven approach to sport business and management is an essential text for all sport management students and an invaluable reference for any sport management professional involved in operational research.
650		0	_aSports administration _xStatistical methods _9987
650		0	_aSports administration _xData processing _9987
650		0	_aSports _xMarketing _9809
700	1		_aFried, Gil, _d1965- _4edt _92197
700	1		_aMumcu, Ceyda _4edt _92198
942			_2ddc _cBK