000			03255cam a2200253 i 4500
003			MIUC
005			20190507073532.0
008			190506s2001 ohua b 001 0 eng
020			_a0030331013
040			_aDLC _cDLC _dDLC _dMIUC _beng
082	0	0	_a658.83
100	1		_aChurchill, Gilbert A. _91473
245	1	0	_aMarketing research : _bmethodological foundations / _cGilbert A. Churchill, Jr., Dawn Iacobucci.
250			_a8th ed.
260			_aAustralia, etc. : _bSouth-Western, _cc2002.
300			_axxvi, 1006 p. : _bill. b&w ; _c26 cm.
504			_aIncludes bibliographical references and indexes.
505	0		_aPt. 1. Marketing Research, the Research Process and Problem Definition -- Ch. 1. Marketing Research: A Pervasive Activity -- Ch. 2. Alternative Approaches to Marketing Intelligence -- Ch. 3. The Research Process and Problem Formulation -- Cases for Part 1 -- Pt. 2. Determine Research Design -- Ch. 4. Research Design -- Ch. 5. Causal Designs -- Cases for Part 2 -- Pt. 3. Design Data-Collection Method and Forms -- Ch. 6. Data Collection: Secondary Data -- Appendix 6A: Secondary Data Sources -- Ch. 7. Data Collection: Primary Data -- Ch. 8. Data-Collection Forms -- Ch. 9. Attitude Measurement -- Appendix 9A: Psychological Measurement -- Cases for Part 3 -- Pt. 4. Sample Design and Data Collection -- Ch. 10. Sampling Procedures -- Ch. 11. Sample Size -- Ch. 12. Collecting the Data: Field Procedures and Nonsampling Errors -- Cases for Part 4 -- Pt. 5. Analysis and Interpretation of Data -- Ch. 13. Data Analysis: Preliminary Steps -- Appendix 13A: Chi-Square Tests -- Appendix 13B: Avery Sporting Goods -- Ch. 14. Data Analysis: Basic Questions -- Appendix 14A: Hypothesis Testing -- Ch. 15. Data Analysis: Examination of Differences -- Appendix 15A: Analysis of Variance -- Appendix 15B: Analysis of Catalog-Buying Data -- Ch. 16. Data Analysis: Investigation of Association -- Appendix 16A: Nonparametric Measures of Association -- Appendix 16B: Analysis of Catalog-Buying Data -- Ch. 17. Multivariate Data Analysis: Discriminant Analysis, Factor Analysis, Cluster Analysis, and Multidimensional Scaling -- Appendix 17A: More Multivariate Statistical Techniques -- Appendix 17B: Analysis of Catalog-Buying Data -- Cases for Part 5 -- Part 6. The Research Report -- Ch. 18. The Research Report -- Appendix A: Cumulative Standard Unit Normal Distribution -- Appendix B: Selected Percentiles of the x2 Distribution -- Appendix C: Upper Percentiles of the t Distribution -- Appendix D: Selected Percentiles of the F Distribution.
520			_aThis market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. The six stages of the research process provide a solid framework to ensure the development of students' conceptual and practical understanding of marketing research. It may be used for both upper-division undergraduate and graduate level courses.
650		0	_aMarketing research _9579
650		0	_aMarketing research _9284 _xMethodology
700	1		_aIacobucci, Dawn _91474
942			_2ddc _cBK