000			02082cam a2200289 i 4500
001			19509644
003			MIUC
005			20190411104556.0
008			190410s2018 enka b 001 0 eng
020			_a9781474271219 (pbk)
020			_z9781474271226 (ePDF)
040			_aDLC _beng _erda _cDLC
082	0	0	_a746.92068
100	1		_aDillon, Susan _91341
245	1	4	_aThe fundamentals of fashion management / _cSusan Dillon.
250			_aSecond Edition.
260			_aLondon, etc. : _bBloomsbury Visual Arts, _c2018.
300			_avii, 192 p. : _bill. col. ; _c23 cm.
504			_aIncludes bibliographical references and index.
505	0		_aCh. 1. The business of fashion -- Ch. 2. Fashion trend prediction -- Ch. 3. Getting a product market -- Ch. 4. Fashion transition -- Ch. 5. Fashion marketing and communication -- Ch. 6. The fashion machine -- Ch. 7. Fashion entrepreneurship and management.
520			_aThe Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all those seeking to gain a solid understanding of what it means to work in the fashion sector. Packed with new visuals, case studies and exercises, The Fundamentals of Fashion Management also contains new interviews with key players from different sectors in the global fashion industry, including with a fashion forecaster, a brand account manager, a fashion buyer, a digital marketing manager, fashion journalist, and a fashion entrepreneur. With an additional new chapter on entrepreneurship and management, this a must-have handbook for all those looking to create successful business practice in fashion management, marketing, buying, retailing and related fields.
650		0	_aClothing trade _xManagement _91339
650		0	_aFashion merchandising _91340
650		0	_aFashion design _91342
650		0	_aAdvertising _xFashion _91343
942			_2ddc _cBK