000			02820cam a2200253 i 4500
003			MIUC
005			20190410124454.0
008			190410s2019 nyuab b 001 0 eng
020			_a9781260084764
040			_aDLC _cDLC _dYDX _dYDXCP _dUKMGB _dDLC _dMIUC _beng
082	0	0	_a658.87
100	1		_aLevy, Michael, _d1950- _91335
245	1	0	_aRetailing management / _cMichael Levy, Barton A. Weitz, Dhruv Grewal.
250			_a10th ed., international student ed.
260			_aNew York : _bMcGraw-Hill Education, _c2019.
300			_axxvi, 582 p. : _bill. col., maps ; _c28 cm.
504			_aIncludes bibliographical references and indexes.
505	0		_aPt. 1. The World of Retailing -- Ch. 1. Introduction to the World of Retailing -- Ch. 2. Types of Retailers -- Ch. 3. Multichannel and Omnichannel Retailing -- Ch. 4. Customer Buying Behavior -- Pt. 2. Retailing Strategy -- Ch. 5. Retail Market Strategy -- Ch. 6. Financial Strategy -- Ch. 7. Retail Locations -- Ch. 8. Retail Site Location -- Ch. 9. Information Systems and Supply Chain Management -- Ch. 10. Customer Relationship Management -- Pt. 3. Merchandise Management -- Ch. 11. Managing the Merchandise Planning Process -- Ch. 12. Buying Merchandise -- Ch. 13. Retail Pricing -- Ch. 14. Retail Communication Mix -- Pt. 4. Human Resources and Store Management -- Ch. 15. Human Resources and Managing the Store -- Ch. 16. Store Layout, Design, and Visual Merchandising -- Ch. 17. Customer Service -- Pt. 5. Cases -- Glossary -- Index.
520			_aRetailing Management 10e highlights the many ways the retail industry has transformed and evolved over the past four years. In keeping with its market-leading tradition, the 10th edition focuses on key strategic issues with an emphasis on financial consideration and implementation through merchandise and store management. These strategic and more tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. In preparing this edition, the authors focused on five important factors that continue to delineate outstanding retailers: -The use of big data and analytical methods for decision making. -The application of social media and mobile for communicating with customers and enhancing their shopping experience. -The issues involved in utilizing a mobile channel and providing a seamless multi-channel experience for customers. -The engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions. -The impact of globalization on the retail industry.
650		0	_aRetail trade _xManagement _9437
700	1		_aWeitz, Barton A. _4aut _91336
700	1		_aGrewal, Dhruv _4aut _91337
942			_2ddc _cBK