000			02766cam a2200229 i 4500
003			MIUC
005			20190402124158.0
008			161107s2017 enka 001 0 eng
020			_a9781292082202
040			_aDLC _beng _cDLC _dDLC _dMIUC
082	0	0	_a658.87
100	1		_aHammond, Richard _c(Retail management consultant) _91273
245	1	0	_aSmart retail : _bwinning ideas and strategies from the most successful retailers in the world / _cRichard Hammond.
250			_aFourth edition.
260			_aHarlow, etc. : _bPearson, _c2017.
300			_axix, 329 p. : _bill. ; _c24 cm.
500			_aIncludes index.
505	0		_aWhy retailing -- Pt. 1. The seven secrets of modern retail -- Introduction: how customers have taken charge -- Ch. 1. Retail secret one: low friction and high reward -- Ch. 2. Retail secret two: what's the big idea? -- Ch. 3. Retail secret three: want? Got. Need! -- Ch. 4. Retail secret four: "I'm just looking" -- Ch. 5. Retail secret five: I choose stories -- Ch. 6. Retail secret six: the everywhere store -- Ch. 7. Retail secret seven: "we love working here" -- Pt. 2. A bit of doing it -- Introduction: practical people -- Ch. 8. How to build great teams -- Ch. 9. How to build great teams -- Ch. 10. A little better every time -- Ch. 11. Love shopping! -- Ch. 12. price and value -- Ch. 13. Cutting through the marketing -- Ch. 14. Promote and die -- Ch. 15. The great big theatre of shop -- Ch. 16. Detail, detail, detail - the store environment -- Epilogue - And we're done? -- Appendix I. Reading stores the practical way -- Appendix II. Street time -- Appendix III. Books for retailers.
520			_aSmart Retail reveals what the most successful retailers in the world know and how you can apply their secrets to your own business. Fully revised and updated, this new edition includes the latest success stories, new ideas and strategic and tactical thinking to help grow your sales. Based on one simple question, which Richard Hammond posed to the world's leading retailers: 'What makes you so good?', Smart Retail shows you how to use some of the best winning ideas, strategies and tactical thinking. Discover the secrets of great retailing. Boost sales with practical advice from the best retailers in the world. Learn how to delight customers and keep them coming back for more. Covering everything from creating the ultimate retail experience to understanding your customer and the importance of a motivated team, this is the book that will equip managers, ambitious team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.
650		0	_aRetail trade _xManagement _9437
942			_2ddc _cBK