000			02203aam a2200289 i 4500
003			MIUC
005			20190411104514.0
008			190410r20152013enka|||| |||| 001 0 eng d
020			_a9780987668318
040			_aMIUC _beng _cMIUC
082	0		_a746.92068
100	1		_aBurke, Sandra _91338
245	1	0	_aFashion entrepreneur : _bstarting your own fashion business / _cSandra Burke.
250			_a2nd ed.
260			_a[Ringwood, Dorset] : _bBurke, _c2013.
300			_a175 p. : _bill. col ; _c30 cm.
490	0		_aFashion design series ; _v4
500			_aIncludes index.
505	0		_aCh. 1. Fashion entrepreneurs' runway to sucess -- Ch. 2. Opportunities in the fashion and creative industries -- Ch. 3. Fashion entrepreneurs' traits -- Ch. 4. Networking -- Ch. 5. Competitive advantages -- Ch. 6. Business plan -- Ch. 7. Starting your own business -- Ch. 8. Market research -- Ch. 9. Marketing and branding -- Ch. 10. Sales and negotiation -- Ch. 11. Design and production cycle -- Ch. 12. Sources of finance -- Ch. 13. Small business accounts -- Ch. 14. Project management skills -- Ch. 15. Online fashion business and social media -- Fashion entrepreneurs' case studies -- Appendices.
520			_aFashion Entrepreneur, now in its 2nd ed., is essential reading for those planning to set up and run a successful business within the fashion and creative industries. This book guides the reader through the process of creating a fashion business (including online businesses); spotting and exploiting opportunities, networking to build a personal network of useful contacts, writing a business plan, branding and marketing, and how to manage a business on a day-to-day basis. The theory is presented as a step-by-step guide, packed with case studies and interviews, inspiring fashion illustrations, diagrams and imagery from established fashion entrepreneurs to enhance the understanding of the subject area.
650		0	_91339 _aClothing trade _xManagement
650		0	_91340 _aFashion merchandising
650		0	_91342 _aFashion design
650		0	_9650 _aEntrepreneurship
650		0	_9649 _aNew business enterprises _xManagement
942			_2ddc _cBK