| 000 | 04521cam a2200265 i 4500 | ||
|---|---|---|---|
| 003 | MIUC | ||
| 005 | 20181211122442.0 | ||
| 008 | 051229s2006 caua b 001 0 eng | ||
| 020 | _a1412917956 | ||
| 020 | _a9781412917957 | ||
| 040 |
_aDLC _cDLC _dBAKER _dC#P _dUKM _dYDXCP _dDLC _dMIUC _beng |
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| 082 | 0 | 0 | _a324.73 |
| 245 | 0 | 4 |
_aThe SAGE handbook of political advertising / _ceditors Lynda Lee Kaid, Christina Holtz-Bacha. |
| 246 | 0 | 3 | _aHandbook of political advertising |
| 260 |
_aThousand Oaks ; _aLondon : _bSAGE Publications, _cc2006. |
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| 300 |
_axi, 492 p. : _bill. b&w ; _c27 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | 0 |
_gPt. 1. _gPt. 1. _tAn International Context for Political Advertising -- _gCh. 1 _tPolitical Advertising in International Comparison / _rChristina Holtz-Bacha and Lynda Lee Kaid -- _gCh. 2. _tMethodologies for the Study of Political Advertising / _rAnne Johnston -- _gPt. 2. _tPolitical Advertising in Commercial Broadcasting Systems -- _gCh. 3. _tPolitical Advertising in the United States / _rLynda Lee Kaid -- _gPt. 3. _tPolitical Advertising in Public Television Systems -- _gCh. 4. _tPolitical Advertising in the United Kingdom / _rMargaret Scammell and Ana Inés Langer -- _gCh. 5. _tElection Broadcasts in France / _rLynda Lee Kaid and Nathalie Gagnère -- _gCh. 6. _tLynda Lee Kaid and Nathalie Gagnère / _rColleen Connolly-Ahern and Julio César Herrero -- _gCh. 7 _tFrom Electoral Propaganda to Political Advertising in Israel / _rDan Caspi and Baruch Leshem -- _gCh. 8. _tPolitical Advertising and Democracy in Brazil / _rMauro P. Porto -- _gCh. 9. _tPolitical Advertising in Chile / _rMarkus Moke -- _gPt. 4. _tDual Systems of Public and Commercial Political Advertising -- _gCh. 10. _tPolitical Advertising in Germany / _rChristina Holtz-Bacha -- _gCh. 11. _tPolitical Advertising on Television in the Nordic and Baltic States / _rTom Moring -- _gCh. 12. _tPolispots in Greece: Between Partisanship and Media Logic / _rAthanassios N. Samaras and Stylianos Papathanassopoulos -- _gCh. 13. _tSure to Come, But Temporarily Delayed: The Netherlands in Search of the Political Ad / _rKees Brants -- _gCh. 14. _tTV Political Advertising in Italy: When Politicians Are Afraid / _rGianpietro Mazzoleni -- _gCh. 15. _tPolitical Advertising in Mexico / _rJosé-Carlos Lozano -- _gCh. 16. _tPolitical Advertising in Australia and New Zealand / _rJulianne Stewart -- _gCh. 17. _tPolitical Advertising in Japan, South Korea, and Taiwan / _rJinyoung Tak -- _gCh. 18. _tA Spiral of Post-Soviet Cynicism: The First Decade of Political Advertising in Russia / _rSarah Oates -- _gCh. 19. _tPolitical Communication and Advertising in Poland / _rWojciech Cwalina and Andrzej Falkowski -- _gCh. 20. _tPolitical Advertising in Hungarian Electoral Communications / _rJolán Róka -- _gCh. 21. _tFifteen Years of Televised Political Advertising Developments in Bulgaria / _rLilia Raycheva -- _gCh. 22. _tPolitical Advertising in a “New” Democracy: The Czech Republic / _rJan Jirák and Otakar Šoltys -- _gCh. 23. _tPersuading Voters and Political Advertising in Turkey / _rBaki Can -- _gCh. 24. _tPolitical Advertising in Emerging Democracies: The Philippines, Hong Kong, Singapore, Indonesia, and Malaysia / _rLars Willnat and Annette Aw -- _gCh. 25. _tDeficient Democracies, Media Pluralism, and Political Advertising in West Africa / _rFrank Wittmann and Baba Thiam -- _gCh. 26. _tPolitical Advertising in South Africa / _rRuth Teer-Tomaselli -- _gPt. 6. _tComparisons and conclusions -- _gCh. 27. _tTelevision Advertising and Democratic Systems Around the World: A Comparison of Videostyle Content and Effects / _rLynda Lee Kaid and Christina Holtz-Bacha -- |
| 520 | _aThe contributors to this Handbook examine the differences as well as the similarities of political advertising among the electoral processes of democracies globally. For each country or region, chapter authors provide an overview of research on political advertising and address political advertising history, political and regulatory systems related to political advertising, the effects of media system structures and the effects of new technologies on political advertising. The editors provide overview and comparative chapters and address the effects of political advertising on the voters and the systems of which it is a part. | ||
| 650 | 0 |
_aAdvertising, Political _vCross-cultural studies _9805 |
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| 650 | 0 |
_aTelevision in politics _vCross-cultural studies _9806 |
|
| 700 | 1 |
_aKaid, Lynda Lee _4edt _9609 |
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| 700 | 1 |
_aHoltz-Bacha, Christina _4edt _9807 |
|
| 942 |
_2ddc _cBK |
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