000 03430cam a2200241 i 4500
003 MIUC
005 20181127113555.0
008 110201s2011 enk b 001 0 eng
020 _a9780230241855
040 _aDLC
_cDLC
_dDLC
_dMIUC
_beng
082 0 _a658.82
245 0 0 _aCity branding :
_btheory and cases /
_cedited by Keith Dinnie.
260 _aBasingstoke :
_bPalgrave Macmillan,
_c2011.
300 _axxix, 239 p. ;
_bill. b&w ;
_c24 cm.
504 _aIncludes bibliographical references (p. 221-234) and index.
505 0 _gPt. 1
_tTheory --
_gCh.1
_tIntroduction to the theory of city branding /
_rKeith Dinnie --
_gCh. 2.
_tBranding the city as an attractive place t olive /
_rAndrea Insch --
_gCh. 3.
_tCity branding and inward investment /
_rAndrea Insch --
_gCh. 4.
_tCity branding and the tourist gaze /
_rGert-Jan Hospers --
_gCh. 5.
_tCity Brand partnerships /
_rSicco van Gelder --
_gCh. 6.
_tCity branding and stakeholder engagement /
_rJohn P. Houghton and Andrew Stevens --
_gCh. 7.
_tParadoxes of city branding and societal changes /
_rCan-Seng Ooi --
_gCh. 8.
_tCity branding through food culture: insights from the regional brending level /
_rRichard Tellström --
_gCh. 9.
_tCity branding through new Green spaces /
_rJared Braiterman --
_gCh. 10.
_tOnline city branding /
_rMagdalena Florek --
_gPt. 2.
_tCases --
_gCh. 11.
_tIntroduction to the practice of city branding /
_rKeith Dinnie --
_gCh. 12.
_tThe city branding of Accra /
_rAnthony Ebow Spio --
_gCh. 13.
_tThe city branding of Ahmedabad /
_rSatish K. Nair --
_gCh. 14.
_tAthens city branding and the 2004 Olympic Games /
_rMaria Fola --
_gCh. 15.
_tThe city branding of Barcelona: a success story /
_rJuan Carlos Belloso --
_gCh. 16.
_tBranding Budapest /
_rGyorgy Szondi --
_gCh. 17.
_tCongqing’s city branding: the role of graphic design /
_rFreeman Lau and Angelica Leung --
_gCh. 18.
_tEdinburgh: Scotland’s inspiring capital /
_rKenneth Wardrop --
_gCh. 19.
_tThe Hague, internacional city of peace and justice: a relational network Brand /
_rBengt-Arne B. F. Hulleman and Robert Govers --
_gCh. 20.
_tBrand Hong Kong /
_rGrace Loo, Saumya Sindhwani, Cai Jing and Theresa Loo --
_gCh. 21.
_tKuala Lumpur: Searching for the right brand /
_rGhazali Musa and T.C. Melewar --
_gCh. 22.
_tBranding Lisbon – Defining the scope of the city brand /
_rJoao Ricardo Freire --
_gCh. 23.
_tMontevideo city branding /
_rPablo Hartmann --
_gCh. 24.
_tBranding New York City – The saga of ‘I love New York’ /
_rPeggy R. Bendel --
_gCh. 25.
_tParis as a brand /
_rJean-Noël Kapferer --
_gCh. 26.
_tSeoul city branding: the cases of Seoul’s international brand communication /
_rYou Kyung Kim and Peter Eung-Pyo Kim --
_gCh. 27.
_tThe city branding of Sydney /
_rGeoff Parmenter --
_gCh. 28.
_tSuperflat Tokyo: City of secret superlatives /
_rRoland Kelts --
_gCh. 29.
_tThe city branding of Wollogong /
_rGreg Kerr, Gary Noble and John Glynn.
520 _aThe practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
650 0 _aBranding (Marketing)
_vCase studies
_9707
650 0 _aMunicipal government
_vCase studies
_9709
650 0 _aMunicipal government
_xPublic relations
_vCase studies
700 1 _aDinnie, Keith
_4edt
_9706
942 _2ddc
_cBK