000			02152cam a2200253 i 4500
003			MIUC
005			20181122124411.0
008			841206s1986 nyu b 001 0 eng
020			_a0060913606
040			_aDLC _cDLC _dDLC _dMIUC _beng
082	0	0	_a658.4
100	1		_aDrucker, Peter F. _q(Peter Ferdinand), _d1909-2005 _9223
245	1	0	_aInnovation and entrepreneurship : _bpractice and principles / _cPeter F. Drucker.
250			_a1st ed.
260			_aNew York : _bPerennial Library, _c1986.
300			_aix, 277 p. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction: The entrepreneurial economy -- Pt. 1. The practice of innovation. Ch. 1. Systematic entrepreneurship. Ch. 2. Purposeful innovation and the seven source for innovative opportunity. Ch. 3. Source: The unexpected. Ch. 4. Source: Incongruities. Ch. 5. Source: Process need. Ch. 6. Source: Industry and market structures. Ch. 7. Source: Demographics. Ch. 8. Source: Changes in perception. Ch. 9. Source: New knowledge. Ch. 10. The bright idea. Ch. 11. Principles of innovation -- Pt. 2. The practice of entrepreneurship. Ch. 12. Entrepreneurial management. Ch. 13. The entrepreneurial business. Ch. 14. Entrepreneurship in the service institution. Ch. 15. The new venture -- Pt. 3. Entrepreneurial strategies. Ch. 16. “Fustest with the mostest”. Ch. 17. “Hit them where they ain’t”. Ch. 18. Ecological niches. Ch. 19. Changing values and characteristics -- Conclusion: The entrepreneurial society.
520			_aThe first book to present innovation and entrepreneurship as a purposeful and systematic discipline and which explain and analyzes the challenges and opportunities of America’s new entrepreneurial economy. A superbly practical book that explains what established businesses, public service institutions, and new ventures have to know, have to know, have to learn and have to do in today’s economy and marketplace.
650		0	_aSmall business _zUnited States _9648
650		0	_aNew business enterprises _zUnited States _9649
650		0	_aEntrepreneurship _9650
942			_2ddc _cBK