| 000 | 02302cam a2200265 i 4500 | ||
|---|---|---|---|
| 003 | MIUC | ||
| 005 | 20200313121100.0 | ||
| 008 | 010806s2002 ilu 001 0 eng | ||
| 020 | _a9780071382328 | ||
| 040 |
_aDLC _cDLC _dDLC _dMIUC _beng |
||
| 082 | 0 | 0 | _a659.2 |
| 100 | 1 |
_aLevine, Michael, _d1954- _9632 |
|
| 245 | 1 | 0 |
_aGuerilla P.R. wired : _bwaging a successful publicity campaign online, offline, and everywhere in between / _cMichael Levine. |
| 246 | 3 | _aGuerilla PR wired | |
| 260 |
_aChicago : _bMcGraw-Hill, _cc2002. |
||
| 300 |
_axxi, 281 p. ; _c23 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 500 | _aIncludes index. | ||
| 505 | 0 | _aIntroduction -- Ch. 1 Guerrillas in the midst: low-cost P.R. -- Ch. 2. The web and how to unweave it -- Ch. 3. What is Internet P.R.? -- Ch. 4. Narrowing down -- Ch. 5. Ready, aim, … -- Ch. 6. … Fire! -- Ch. 7. If you buildit, they will come -- Ch. 8. Know your prey, or be the media -- Ch. 9. The yellow pages on microchip -- Ch. 10. Guerrilla my dreams -- Ch. 11. Meet the press -- Ch. 12. Damage control -- Ch. 13. It’s going well – Now what? -- Ch. 14. It’s a small World Wide Web, after all -- Ch. 15. Spread those wings and surf! -- Ch. 16. A guerrilla quiz -- Conclusion -- Appendix A: The woods are full of guerrillas -- Appendix B: Magilla guerrilla -- Appendix C: Media outlets. | |
| 520 | _a"Guerrilla P.R. Wired" transports Michael Levine's legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Start-up owners, entrepreneurs, and anyone who wants to garner the greatest publicity for the least money can open to virtually any page of this money-saving P.R. manifesto and learn: proven techniques to break through the once-impregnable firewalls of print and broadcast media; strategies to establish - and benefit from - instant credentials as an expert; tips for writing an attention-grabbing press release; and "Web-tailoring" it to its recipients. Fast-moving, entertaining, and valuable to everyone, "Guerrilla P.R. Wired" helps you create your own P.R. campaign at a lower cost and with more dramatic results than you ever thought possible. | ||
| 650 | 0 |
_aIndustrial publicity _9633 |
|
| 650 | 0 |
_aCorporations _xPublic relations _9611 |
|
| 650 | 0 |
_aInternet _9634 |
|
| 942 |
_2ddc _cBK |
||