000			02332nam a2200253 i 4500
003			MIUC
005			20181121155010.0
008			181121s2001 enka|||| |||| 001 0 eng d
020			_a0273653849
040			_aMIUC _beng _cMIUC
082	0		_a659
100	1		_9627 _aGurton, Annie
245	1	0	_aPress here! : _bhow to develop good relationships with journalists and achieve positive editorial publicity / _cAnnie Gurton.
250			_a2nd ed.
260			_aLondon : _bPrentice Hall, _c2001.
300			_axvii, 349 p. ; _c23 cm.
500			_aIncludes index.
505	0		_aCh. 1 Understading journalist – what are they like? -- Ch. 2. Develop your media plan -- Ch. 3. Your strategy -- Ch. 4. Develop your message -- Ch. 5. Making contact -- Ch. 6. The interview -- Ch. 7. Computer-aided journalism (CAJ) -- Ch. 8. Following up -- Ch. 9. Damage limitation -- Ch. 10. The role of PR professionals -- Appendides.
520			_aPress Here! - the essential guide to working successfully with journalists to achieve free editorial publicity for your product or service. Ideal for marketing novices and PR trainees, as well as updating those with years of practical experience. This revised second edition of Press Here! includes a section on computer aided PR which explains how to use the internet and email to reach journalists and spread the word. Journalists are notoriously difficult to work with and many are openly hostile to PRs. This book explains WHY they feel like that, and WHAT you can do to make your approach more appealing to them. It tells you HOW you can convey your message, and WHAT your message should include. Using several well-proven methods for message development and giving crucial advice on handling interviews, Press Here! succinctly explains: - how to plan a successful media campaign - how to develop your messages so they appeal to journalists - how to write a press release so it gets noticed - how to plan and manage a successful press event - how to use the internet effectively - how to deal with problems or negative publicity with case studies to highlight key points, and hints and tips on every page from journalists and PR professionals.
650		0	_9489 _aPublicity
650		0	_9628 _aMass media and business
650		0	_9491 _aPublic relations
942			_2ddc _cBK