000			03491cam a2200277 i 4500
003			MIUC
005			20181204153514.0
008			140723s2015 njua 001 0 eng d
020			_a9781118937594 (pbk.)
040			_aJAG _beng _cJAG _dYDXCP _dOCLCO _dOCLCQ _dILC _dDEBSZ _dDLC _dMIUC
082	0		_a658.83
100	1		_aSauro, Jeff _9793
245	1	0	_aCustomer analytics for dummies / _cby Jeff Sauro.
260			_aHoboken : _bJohn Wiley & Sons, _c2015.
300			_ax, 324 p. : _bill. b&w ; _c24 cm.
490	1		_aFor dummies
500			_aIncludes index.
505	0		_aIntroduction -- Pt. 1. Getting started with customer analytics -- Ch. 1. Introduction customer analytics -- Ch. 2. Embracing the science and art of metrics -- Ch. 3. Planning a customer analytics initiative -- Pt. 2. Identifying your customers -- Ch. 4. Segmenting customer -- Ch. 5. Creating customer personas -- Ch. 6. Determining customer lifetime value -- Pt. 3. Analytics for the customer journey -- Ch. 7. Mapping the customer journey -- Ch. 8. Determining brand awareness and attitudes -- Ch. 9. Measuring customer attitudes -- Ch. 10. Quantifying the consideration and purchase phases -- Ch. 11. Tracking post-purchase behavior -- Ch. 12. Measuring customer loyalty -- Pt. 4. Analytics for product development -- Ch. 13. Developing products that customers want -- Ch. 14. Gaining insights through a usability study -- Ch. 15. Measuring findability and navigation -- Ch. 16. Considering the ethics of customer analytics -- Pt. 5. The part of tens -- Ch. 17. Ten customer metrics you should collect -- Ch. 18. Ten customer methods to improve the customer experience -- Ch. 19. Ten common analytic mistakes -- Ch. 20. Ten methods for identifying customer needs -- Appendix: Predicting with customer analytics.
520			_aEnsuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time. - Shows you what to measure, how to measure, and ways to interpret the data - Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart - Explains how to use customer analytics to make smarter business decisions that generate more loyal customers - Offers easy-to-digest information on understanding each stage of the customer journey Whether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For Dummies has you covered.
650		0	_aConsumer behavior _xData processing _9438
650		0	_aConsumers _xResearch _xData processing _9109
650		0	_aData mining _9794
650		0	_aMarketing research _9579
830		0	_aFor dummies _9795
942			_2ddc _cBK