000 02067cam a2200241 i 4500
003 MIUC
005 20181130131221.0
008 141201s2015 nyu b 001 0 eng
020 _a9781616893323
040 _aDLC
_beng
_cDLC
_dDLC
082 0 0 _a741.6
100 1 _aLupton, Ellen
_9677
245 1 0 _aGraphic design :
_bthe new basics /
_cEllen Lupton and Jennifer Cole Phillips.
250 _aSecond Edition, Revised and Expanded.
260 _aNew York :
_bPrinceton Architectural Press ;
_aBaltimore :
_bMaryland Institute College of Art,
_c2015.
300 _a261 p. :
_bill. col. ;
_c23 cm
504 _aIncludes bibliographical references (pages 260-261) and index.
505 0 _aForeword -- Back to the bauhaus / Ellen Lupton -- Beyond the basics / Jennifer Cole Phillips -- Formstorming -- Poont, line plane -- Rhythm and balance -- Scale -- Texture -- Color -- Gestalt principles -- Framing -- Hierarchy -- Layers -- Transparency -- Modularity -- Grid -- Pattern -- Diagram -- Time and motion -- Rules and randomness.
520 _aOur bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency.This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.
650 0 _aGraphic arts
_9777
700 1 _aPhillips, Jennifer C.,
_d1960-
_9778
_4aut
942 _2ddc
_cBK