000			02141cam a2200301 i 4500
003			MIUC
005			20181130160543.0
008			181129s2017 maua b 000 0 eng
020			_a9781631592928
040			_aDLC _cDLC _dBAKER _dUKM _dC#P _dDLC _dMIUC _beng
082	0	0	_a741.6
100	1		_aAdams, Sean _9779
245	1	0	_aColor design workbook : _ba real-world guide to using color in graphic design / _cSean Adams with Terry Lee Stone
250			_aNew, revised edition.
260			_aBeverly : _bRockport Publishers, _c2017.
300			_a240 p. : _bill. col. ; _c24 cm.
500			_aIncludes glossary.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- Ch. 1. What is color? -- Ch. 2. Color theory -- Ch. 3. Color meanings -- Ch. 4. 10 rules of color -- Ch. 5. Color systems -- Ch. 6. Color talk -- Ch. 7. Case studies.
520			_aFrom the meanings behind colors to working with color in presentations, Color Design Workbook provides you with the information needed to effectively apply color to design work. Since color is such an important part of graphic design, designers need the most up-to-date, as well as the most fundamental, information on the subject to have the tools needed to use color effectively. The Color Design Workbook, New, Revised Edition explains the meanings behind colors, working with color in presentations, and loads more. This guide book provides you with the vital information needed to creatively and effectively apply color to your own design work. You will also receive guidance on talking with clients about color and selling color ideas, and you'll also learn the science behind color theory. Case studies are included to show the effects some color choices had on both their clients and consumers. So why wait any longer? Become a color expert now!
650		0	_aGraphic arts _xTechnique _9777
650		0	_aCommercial art _xThemes, motives _9781
650		0	_aColor in advertising _9782
650		0	_aColor in design _9783
650		0	_aColor _xPsychological aspects _9784
700	1		_aStone, Terry Lee _9780
942			_2ddc _cBK