000 05540cam a2200265 i 4500
003 MIUC
005 20181113171519.0
008 170425s2017 nyua b 001 0 eng
020 _a9781433132735 (pbk)
020 _z9781433141379 (epdf)
020 _z9781433141386 (epub)
020 _z9781433141393 (mobi)
040 _aDLC
_beng
_cDLC
_dDLC
_dMIUC
082 0 _a659.2
245 0 0 _aNew media and public relations /
_cedited by Sandra Duhé.
250 _a3rd edition.
260 _aNew York :
_bPeter Lang,
_c[2017].
300 _axii, 336 p. :
_bill. b&w ;
_c26 cm
504 _aIncludes bibliographical references and index.
505 0 0 _gPt. 1.
_tIntroduction --
_gCh. 1.
_tState of the field: Research trajectories in new media and public relations /
_rSandra Duhé --
_gPt. 2.
_tEmerging ideas – Overview /
_rSandra Duhé --
_gCh. 2.
_tWhere have public gone? The absence of publics in new media research /
_rDejan Vercic, Ana Tkalac Vercic, and Krishnamurthy Sriramesh --
_gCh. 3.
_tPersonability is the new likeability: The importance of creating a persona for public relations in social media /
_rSoo-Kwang (Klive) Oh --
_gCh. 4.
_tVisual modalities in online public relations and marketing: The role of emojis /
_rMichail Vafeiadis --
_gCh. 5.
_tNew media, vlogging and public relation historiophoty /
_rJordi Xifra and Maria-Rosa Collell --
_gCh. 6.
_tCognitive listening theory and public relations practice in new media /
_rJeffrey D. Brand and Melissa L. Beall --
_gPt. 3.
_tCorporate – Overview /
_rSandra Duhé --
_gCh. 7.
_tMobile corporate communication: Potentials and comtemporary practices /
_rCornelia Wolf and Ansgar Zerfass --
_gCh. 8.
_tWhat’s ROI got to do with it? /
_rYi Grace Ji, Zifei “Fay” Chen, Cong Li, and Don W. Stacks --
_gCh. 9.
_tBlurring the lines between personal and organizational identity: The role of identity construction on twitter when Leaders change organizations /
_rSarah Bonewits Feldner and Kati Tusinski Berg --
_gCh. 10.
_tStrategically disconnected: The great divide between what banks provide and what publics want on social media /
_rMarcia W. DiStaso and Chelsea Amaral --
_gCh. 11.
_tNew Media in Investor relations /
_rAlexander V. Laskin --
_gCh. 12.
_tFortune 500 social media policies: a content analysis study /
_rDaradirek “Gee” Ekachai and David L. Brinker, Jr. --
_gPt. 4.
_tNonprofit and education – Overview /
_rSandra Duhé --
_gCh. 13.
_tBlending dialogic and relationship management theories: Developing an integrated social media communication model for the non-profit sector /
_rKaren E. Sutherland and Angela K. Y. Mak --
_gCh. 14.
_tEthics of control mutuality and implications for social media practice in the nonprofit sector /
_rDiana C. Sisson.
_gCh. 15
_tBuilding digital Bridges through Evidence-Based Practices in Social Media Pedagogy /
_rKaren Freberg --
_gCh. 16.
_tEthical implications of organizations engaging on social media: An application of the ethic of care philosophy /
_rTina McCorkindale.
_gCh. 17.
_tExtending ethical public relations: Practitioners’ attitudes and perceptions about acceptable professional activities in social media /
_rMargalit Toledano --
_gPt. 6.
_tActivism – Overview /
_rSandra Duhé --
_gCh. 18.
_tThe changes in Modern activist communication: Theoretical insights into new challenges for public relations /
_rRomy Fröhlich --
_gCh. 19.
_tUnderstanding communicative activism of publics in digital network society: A taxonomy of digitalized communicative actions /
_rYeunjae Lee, Myoung-Gi Chon, Yu Won Oh, and Jeong-Nam Kim --
_gCh. 20.
_tThe use of blogging as online grassroots activism: Analysis of the scott sisters case /
_rJae-Hwa Shin, Thomas Broadus, Melody T. Fisher, and Riva R. Brown --
_gPt. 7.
_tCommunity management – Overview /
_rSandra Duhé --
_gCh. 21.
_tHashtags for health? On the strategic use of hashtags in the multi-sectoral advocacy coalition /
_rRichard D. Waters, Gregory D. Saxton, Jerome Niyirora, and Chao Guo --
_gCh. 22.
_tResponsiveness and interactivity: Relational maintenance strategies in an online environment /
_rRuth Avidar --
_gCh. 23.
_tThe democracy of Reddit: Transparency and two way communication in online communication management /
_rAmber L. Hutchins and Natalie T.J. Tindall --
_gCh. 24.
_tThe challenge of true engagement: How 21st century gay pride organizations strategically use social media to mobilize key stakeholders /
_rDean E. Mundy.
_gCh. 25.
_tPerception is reality: Understanding tactics that enhance or diminish credibility in social media /
_rCarolyn Mae Kim --
_gPt. 8.
_tCrisis management – Overview /
_rSandra Duhé --
_gCh. 26.
_tA communicatively constituted online crisis: A theoretical proposition for studying crisis development in social media communicative interactions /
_rChiara Valentini, Stefania Romenti, and Dean Kruckeberg.
_gCh. 27.
_tDigital naturals and the rise of paracrises: The shape of modern crisis communication /
_rW. Timothy Coombs.
_gCh. 28.
_tFrom text, to the static image, to live-streaming apps: An overview of social media technology use during the critical period of a crisis /
_rJoe Downing.
_gCh. 29.
_tPicture this and take that: strategic crisi visuals and visual social media (VSM) in crisis communication /
_rYan Jin, Lucinda Austin, Jeanine P.D. Guidry, and Candace Parrish --
_gCh. 30.
_tBack to basics: Examining key demographics in new media and crisis communication /
_rBrooke Fisher Liu, Julia Daisy Fraustino, and Yan Jin.
650 0 _aPublic relations
_9491
650 0 _aInternet in public relations
_9574
700 1 _aDuhé, Sandra C.,
_d1968-
_eedt
_9615
942 _2ddc
_cBK