000			03674cam a2200253 i 4500
003			MIUC
005			20181113171733.0
008			151102s2016 enka fb 001 0 eng
020			_a9781138890954 (hbk)
020			_a9781138890961 (pbk)
020			_z9781315709918 (ebk)
040			_aDLC _beng _cDLC _dDLC _dMIUC
082	0	0	_a659.2
100	1		_aTheaker, Alison _9610
245	1	4	_aThe public relations handbook / _cAlison Theaker.
250			_a5th edition.
260			_aLondon ; _aNew York : _bRoutledge, _c2016.
300			_axvii, 555 p. : _bill. b&w ; _c26 cm
504			_aIncludes bibliographical references and index.
505	0	0	_gPt. 1. _tThe context of public relations -- _gCh. 1. _tWhat is public relations? / _rSarah Roberts-Bowman -- _gCh. 2. _tPublic relations and communications / _rSarah Roberts-Bowman -- _gCh. 3. _tPublic relations, politics and the media / _rIan Somerville and Sahla Aroussi -- _gCh. 4. _tPublic relations and management / _rAnne Gregory -- _gCh. 5. _tEthics, professionalism and regulation / _rAlison Theaker -- _gPt. 2. _tStrategic public relations -- _gCh. 6. _tPublic relations and corporate communication / _rEmma Wood -- _gCh. 7. _tPublic relations and the corporate identity / _rEmma Wood and Ian Someville -- _gCh. 8. _tRisk, issues and crisis management: a collaborative role for public relations / _rHeather Yaxley -- _gCh. 9. _tPublic relations and corporate social responsibility / _rIan Someville and Emma Wood -- _gCh. 10. _tMeasurement and evaluation / _rMairead McCoy -- _gPt. 3. _tStakeholder public relations -- _gCh. 11. _tPublic relations and globalization / _rPeter Walker -- _gCh. 12. _tMedia relations in the social media age / _rPhilip Young -- _gCh. 13. _tInternal communications / _rLiam FitzPatrick -- _gCh. 14. _tFinancial communications / _rMark Phillimore -- _gCh. 15. _tPublic sector public relations / _rSimon Wakeman -- _gCh. 16. _tConsumer public relations / _rMichael Frohlich -- _gCh. 17. _tBusiness-to-business public relations / _rLoretta Milan -- _gCh. 18. _tPublic relations and the engagement in the not-for-profit sector / _rDavid Hamilton -- _gCh. 19. _tUsing new technology effectively in public relations / _rHeather Yaxley -- _gCh. 20. _tActivism and public relations / _rPhilip Young -- _gPt. 4. _tShaping the future -- _gCh. 21. _tFuture challenges for PR / _rAlison Theaker.
520			_aThe Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading. Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret University, Diabetes UK, Continental Tyres, and Action for Children. Split into four parts exploring key conceptual themes of the context of public relations, strategic public relations, stakeholder public relations, and shaping the future, the book offers coverage of essential areas including: - public relations, politics and the media; - media relations in the social media age; - using new technology effectively in public relations; - public relations and engagement in the not-for-profit sector; - business-to-business public relations; - the public relations of globalisation.
650		0	_aCorporations _xPublic relations _9611
942			_2ddc _cBK